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Occupy SEO

the search agency, OCCUPY SEO JOIN THE 94% The time has come to join the SEO revolution and rise up against the antiquated tactics of our search forefathers, blazing a path toward more effective holistic SEO strategies, or h(SEO). Users click on organic results 94% of the time, leaving heavily funded Paid Search Campaigns accountable for only 6% of traffic. We are the 94% and we demand a better way to optimize! We hold these SEO truths to be self-evident I. That the foundation of traditional SEO lies in onsite content, link building and a crawlable site. II. That search strategies have evolved to include social media, engagement, and analytics. ONSITE-SEO ENGAGEMENT ANALYTICS •SOCIAL MEDIA ENGAGEMENT SHARING OF CONTENT ON SOCIAL NETWORKING PLATFORMS ONSITE INTERACTION Social signals are major influencers on search engine algorithm rankings. Search engine ranking factors include relevant onsite signals. of experienced social 91% marketers see improved 93% website traffic due to social media campaigns. OF MARKETERS of these are generating more quality leads. USE GOOGLE 79% ANALYTICS TO PROVIDE SPECIFIC METRICS OF POST-CLICK ENGAGEMENT: • VISITS / PAGEVIEWS REPEAT VISITS CONVERSION RATES Social media and blogs reach 80% of the 245 million # OF FOLLOWERS/FRIENDS • WEB MENTIONS • SHARES / LIKES / +1 active US Internet users ANALYTICS...... METRICS THAT MATTER Business ROI justifies SEO spend. 57% of respondents reported using Where marketers spend social media efforts conversion in * tracking to improve ROI Tube 88% FACEBOOK 83% TWITTER 55% GOOGLE+ employed A/B or multivariate testing 41% 49% YOUTUBE P 47% LINKEDIN 47% "BLOGGING 21% PINTEREST Su 9% STUMBLEUPON 24% 5% TUMBLR implemented multi-channel 5% FLICKR attribution 35% CAPTURE THE 94% Search is no longer restricted to a query box. SEO services 30% - Average Monthly SEO Budget for Outsourcing/Consulting 12010 12012 25% - are more necessary tham ever before. We demand more resources allocated so search marketers can do their job. 20% - 15% - 10% - 5% THE DEMAND FOR SEO SERVICES AND TECHNOLÓGY IS GROWING EVERÝ YEAR. SEO TECHNOLOGY MARKET WILL EXCEED $600 MILLION IN THE US ALONE BY 2016. WITH THE RELEASE OF TWO MAJOR UPDATES TO GOOGLE'S ALGORITHM HIGH QUANTITY/LOW QUALITY CONTENT AND PAID LINKS ARE NO LONGER SUSTAINABLE SEO TACTICS. PANDA |PENGUIN RELEASED FEB 2012 RELEASED MAY 2012 tackles exact match anchor text and domains punishes over-optimized- title tags dismisses sites with Penalizes sites with thin content high ad-to-content ratios calls out bad link profiles cracks down on content farms busts keyword stuffing 12% PERÇENTAGE OF SEARCH QUERIES AFFECTED 3% THE 94% DECLARATION ALL RANKING FACTORS ARE NOT CREATED EQUAL BUT ARE ENDOWED BY THEIR SEO MARKETERS WITH CERTAIN UNALIENABLE RIGHTS THE CREATION OF ONSITE RELEVANCE THE BUILDING OF OFFSITE AUTHORITY THE IMPROVEMENT OF POST-CLICK ENGAGEMENT THE LEVERAGING OF ROI-DRIVEN ANALYTICS We are the 94% and we demand a better way to optimize! SOURCES http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time http://thesocialskinny.com/99-new-social-media-stats-for-2012 http://bostinno.com/channels/3-shocking-social-media-stats-that-will-amp-up-your-marketing http://www.seomoz.org/seo-industry-survey/question/47 http://www.seomoz.org/seo-industry-survey/question/37 http://www.seomoz.org/seo-industry-survey#generalists-vs-specialists http://news yahoo.com/seo-software-vendor-charts-340-percent-growth-agencies-120205345.html http://www.seomoz.org/seo-industry-surveyttspending-and-budgets http://www.seomoz.org/seo-industry-survey/2010 http://www.seomoz.org/google-algorithm-change#view-all http://econsultancy.com/us/blog/10586-ppc-accounts-for-just-6-of-total-search-clicks-infographic DESIGNED BY ogmog} CREATIVE OGMOG.COM SOCIAL MEDIA (RCHITECUTURE UOZTENT the search agency, OCCUPY SEO JOIN THE 94% The time has come to join the SEO revolution and rise up against the antiquated tactics of our search forefathers, blazing a path toward more effective holistic SEO strategies, or h(SEO). Users click on organic results 94% of the time, leaving heavily funded Paid Search Campaigns accountable for only 6% of traffic. We are the 94% and we demand a better way to optimize! We hold these SEO truths to be self-evident I. That the foundation of traditional SEO lies in onsite content, link building and a crawlable site. II. That search strategies have evolved to include social media, engagement, and analytics. ONSITE-SEO ENGAGEMENT ANALYTICS •SOCIAL MEDIA ENGAGEMENT SHARING OF CONTENT ON SOCIAL NETWORKING PLATFORMS ONSITE INTERACTION Social signals are major influencers on search engine algorithm rankings. Search engine ranking factors include relevant onsite signals. of experienced social 91% marketers see improved 93% website traffic due to social media campaigns. OF MARKETERS of these are generating more quality leads. USE GOOGLE 79% ANALYTICS TO PROVIDE SPECIFIC METRICS OF POST-CLICK ENGAGEMENT: • VISITS / PAGEVIEWS REPEAT VISITS CONVERSION RATES Social media and blogs reach 80% of the 245 million # OF FOLLOWERS/FRIENDS • WEB MENTIONS • SHARES / LIKES / +1 active US Internet users ANALYTICS...... METRICS THAT MATTER Business ROI justifies SEO spend. 57% of respondents reported using Where marketers spend social media efforts conversion in * tracking to improve ROI Tube 88% FACEBOOK 83% TWITTER 55% GOOGLE+ employed A/B or multivariate testing 41% 49% YOUTUBE P 47% LINKEDIN 47% "BLOGGING 21% PINTEREST Su 9% STUMBLEUPON 24% 5% TUMBLR implemented multi-channel 5% FLICKR attribution 35% CAPTURE THE 94% Search is no longer restricted to a query box. SEO services 30% - Average Monthly SEO Budget for Outsourcing/Consulting 12010 12012 25% - are more necessary tham ever before. We demand more resources allocated so search marketers can do their job. 20% - 15% - 10% - 5% THE DEMAND FOR SEO SERVICES AND TECHNOLÓGY IS GROWING EVERÝ YEAR. SEO TECHNOLOGY MARKET WILL EXCEED $600 MILLION IN THE US ALONE BY 2016. WITH THE RELEASE OF TWO MAJOR UPDATES TO GOOGLE'S ALGORITHM HIGH QUANTITY/LOW QUALITY CONTENT AND PAID LINKS ARE NO LONGER SUSTAINABLE SEO TACTICS. PANDA |PENGUIN RELEASED FEB 2012 RELEASED MAY 2012 tackles exact match anchor text and domains punishes over-optimized- title tags dismisses sites with Penalizes sites with thin content high ad-to-content ratios calls out bad link profiles cracks down on content farms busts keyword stuffing 12% PERÇENTAGE OF SEARCH QUERIES AFFECTED 3% THE 94% DECLARATION ALL RANKING FACTORS ARE NOT CREATED EQUAL BUT ARE ENDOWED BY THEIR SEO MARKETERS WITH CERTAIN UNALIENABLE RIGHTS THE CREATION OF ONSITE RELEVANCE THE BUILDING OF OFFSITE AUTHORITY THE IMPROVEMENT OF POST-CLICK ENGAGEMENT THE LEVERAGING OF ROI-DRIVEN ANALYTICS We are the 94% and we demand a better way to optimize! SOURCES http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time http://thesocialskinny.com/99-new-social-media-stats-for-2012 http://bostinno.com/channels/3-shocking-social-media-stats-that-will-amp-up-your-marketing http://www.seomoz.org/seo-industry-survey/question/47 http://www.seomoz.org/seo-industry-survey/question/37 http://www.seomoz.org/seo-industry-survey#generalists-vs-specialists http://news yahoo.com/seo-software-vendor-charts-340-percent-growth-agencies-120205345.html http://www.seomoz.org/seo-industry-surveyttspending-and-budgets http://www.seomoz.org/seo-industry-survey/2010 http://www.seomoz.org/google-algorithm-change#view-all http://econsultancy.com/us/blog/10586-ppc-accounts-for-just-6-of-total-search-clicks-infographic DESIGNED BY ogmog} CREATIVE OGMOG.COM SOCIAL MEDIA (RCHITECUTURE UOZTENT

Occupy SEO

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This infographic's message is to blaze a path towards using more effective, holistic SEO strategies in the year 2012 ...

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