As a full service digital marketing agency, we at Ciceron often encounter questions about the value of the practice. As funny as that may sound, many businesses are slow to come to the realization tha...
t digital marketing is the future of the marketing industry. I mean, it’s 2014. We have watches that double as phones. It’s safe to assume that businesses need to continue investing in digital marketing strategies to keep up with developing technologies and to satisfy the needs and desires of consumers.
So, that being said, I went on the hunt for some statistics that explain the need for digital marketing investment. And although presently only 25% of marketing budgets are allocated to digital — that number will only increase in the months and years to come. This infographic shows the need for digital marketing, both in the present and for the future.
If your business isn’t using digital but is ready to take the first step, this is a good resource to help you make a business case. Of course, we’re here to help with that, too. If you’re already using digital but are looking for ways to prove its ROI or optimize its impact, that’s something that we do well. Give us a shout on Twitter @CiceronHQ or send me a quick email at firstname.lastname@example.org with any questions!
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