The Numbers Behind SXSW

SXSW: This year, the popular South by Southwest Music & Media Conference in Austin, Texas, returns to celebrate its monumental 25th anniversary. What started as a music festival has now transformed into a BY THE NUMB3RS comprehensive meet-up for music-lovers, cinephiles and web entrepreneurs alike. Here's a look at SXSW by the numbers. A BRIEF HISTORY Through the years, SXSW has seen an evolution from a fortified music haven to something much more. || Due lo the burgeoning The festival is The South by Southwest Festival, launched by Austin Chronicle co-founder Louis Black and publisher Nick Barbaro, kicks off as a music Film and other ScreenBum, a video game oloment, is addod to the conference. Twitter becomes a The American household name premiere of six-time Oscar media are added to interactive media industry. multimedia becomes its own event. separate from film given a new tite. once again, to become the "SXSW Interactive" as we after Evan wllams presents it at SXSW Interactive the mix, and the fostial is renamed the "SXSW Film and Multimedia Conference. winner Hurt Locker at SXSW Film lestival in downtown Austin. The regional fest transforms into a national one, with the expected 150 participants swelling to 700. know it today. SX INTERACTIVE FILM & :9 SW MUSIC WEEK DAYS 9 DAYS OF INDUSTRY CONFERENCES 6 DAYS OF TRADE SHOWS 5 NIGHTS OF MUSIC 9 DAYS OF FILMS LAST YEAR TOTAL NUMBER OF SXSW CONFERENCE PARTICIPANTS: NEARLY 159,000 TOTAL NUMBER OF SXSW CONFERENCE ATTENDANCE: 197,200 OUT-OF-TOWNERS IN ATTENDANCE: 100,000 MUSIC FESTIVAL FILM FESTIVAL INTERACTIVE CONFERENCE 1,978 277 14,251 SHOWCASING ACTS CONFERENCE PARTICIPANTS 545 1,540 30,950 NUMBER OF FILMS SCREENED 9,500 1,069 INTERNATIONAL ACTS 89 INTERACTIVE MEOIA IN ATTENDANCE FILM CONFERENCE PARTICIPANTS STAGES SCREENBURN ARCADE SQUARE FOOTAGE 43 13,020 NUMBER OF FILM MEDIA IN ATTENDANCE 33,200 CONFERENCE PARTMCPANTS 49 NUMBER OF FILM & INTERACTIVE TRADE SHOW ATTENDEES SCREENBURN PANELS FOREIGN COUNTRIES REPRESENTED Where did they come from? Southwest West E Northeast International ESoutheast IMidwest 20% 24% 19% 19% 20% 7% 5% 12% 9% 25% 23% 37% 11% 28% - 1,276 total free MP3 tracks on the musical samples offered As the music festival's reputation spreads all over the web, so does International Interest in SXsw. 23% of music registrants, which Include performers and other showcasers, are coming from overseas. The event now has offices all over the world -from Ireland to Japan- set up to help people register. ECONOMIC IMPACT (2010) DIRECT: $75.3 MILLION INDIRECT: $21.1 MILLION ATTENDEES Spending that directly affected the local economy. Increases in sales, income and jobs from SXSW expenditures. Example: Spending on hotels, restaurants, bars and retailera. Example: Increased revenues of those who provide beverages and foods to Austin clubs. INDUCED: $16.6 MILLION Spending by companies and people who earned money ey from the festival and conference. Example: Goods purchased by a bartender with the tips made from SXSW visitors. O$113 TOTAL ECONOMIC IMPACT: MILLION THIS YEAR COST OF A TICKET.. MUSIC BADGE EARLY REGISTRATION $595 MUSIC BADGE WALKUP TICKET $750 FILM BADGE EARLY REGISTRATION $375 FILM BADGE WALKUP TICKET $550 INTERACTIVE BADGE EARLY REGISTRATION $450 INTERACTIVE BADGE WALKUP TICKET $750 *ALL THREE EVENTS EARLY REGISTRATION $900 *ALL THREE EVENTS WALKUP TICKET $1,250 =$10 "BASED ON PLATINUM BADGE PRICES ANTICIPATION... MUSIC FESTIVAL NIGHTS OF MUSICAL FESTIVAL SHOWCASES: STAGES: 80+ MUSICAL ACTS: NEARLY 300 FILM FESTIVAL THEATERS: DAYS OF FILM SCREENINGS & PREMIERES: 9- NUMBER OF FILMS SUBMITTED: 984 8. INTERACTIVE CONFERENCE (IN DAYS) INTERACTIVE PANELS & KEYNOTES: SXSW TRADE SCREENBURN ARCADE & PANEL PROGRAMMING: 984 8 SHOW: get satisfaction SOURCES SXSW.COM DAILYTEXANONLINE.COM DDDDDD 2 D D D DD DDDDD DDDDD DDDD DD DDDD DD DDDDDD DDDDDD DDDDD D 066 Z66L 1993 DDDD D 8 DDDD D8 966L 2661 866L 666L DDDDD D 0002 2001 2002 I C C CI CO 900z DDDDD SXSW: This year, the popular South by Southwest Music & Media Conference in Austin, Texas, returns to celebrate its monumental 25th anniversary. What started as a music festival has now transformed into a BY THE NUMB3RS comprehensive meet-up for music-lovers, cinephiles and web entrepreneurs alike. Here's a look at SXSW by the numbers. A BRIEF HISTORY Through the years, SXSW has seen an evolution from a fortified music haven to something much more. || Due lo the burgeoning The festival is The South by Southwest Festival, launched by Austin Chronicle co-founder Louis Black and publisher Nick Barbaro, kicks off as a music Film and other ScreenBum, a video game oloment, is addod to the conference. Twitter becomes a The American household name premiere of six-time Oscar media are added to interactive media industry. multimedia becomes its own event. separate from film given a new tite. once again, to become the "SXSW Interactive" as we after Evan wllams presents it at SXSW Interactive the mix, and the fostial is renamed the "SXSW Film and Multimedia Conference. winner Hurt Locker at SXSW Film lestival in downtown Austin. The regional fest transforms into a national one, with the expected 150 participants swelling to 700. know it today. SX INTERACTIVE FILM & :9 SW MUSIC WEEK DAYS 9 DAYS OF INDUSTRY CONFERENCES 6 DAYS OF TRADE SHOWS 5 NIGHTS OF MUSIC 9 DAYS OF FILMS LAST YEAR TOTAL NUMBER OF SXSW CONFERENCE PARTICIPANTS: NEARLY 159,000 TOTAL NUMBER OF SXSW CONFERENCE ATTENDANCE: 197,200 OUT-OF-TOWNERS IN ATTENDANCE: 100,000 MUSIC FESTIVAL FILM FESTIVAL INTERACTIVE CONFERENCE 1,978 277 14,251 SHOWCASING ACTS CONFERENCE PARTICIPANTS 545 1,540 30,950 NUMBER OF FILMS SCREENED 9,500 1,069 INTERNATIONAL ACTS 89 INTERACTIVE MEOIA IN ATTENDANCE FILM CONFERENCE PARTICIPANTS STAGES SCREENBURN ARCADE SQUARE FOOTAGE 43 13,020 NUMBER OF FILM MEDIA IN ATTENDANCE 33,200 CONFERENCE PARTMCPANTS 49 NUMBER OF FILM & INTERACTIVE TRADE SHOW ATTENDEES SCREENBURN PANELS FOREIGN COUNTRIES REPRESENTED Where did they come from? Southwest West E Northeast International ESoutheast IMidwest 20% 24% 19% 19% 20% 7% 5% 12% 9% 25% 23% 37% 11% 28% - 1,276 total free MP3 tracks on the musical samples offered As the music festival's reputation spreads all over the web, so does International Interest in SXsw. 23% of music registrants, which Include performers and other showcasers, are coming from overseas. The event now has offices all over the world -from Ireland to Japan- set up to help people register. ECONOMIC IMPACT (2010) DIRECT: $75.3 MILLION INDIRECT: $21.1 MILLION ATTENDEES Spending that directly affected the local economy. Increases in sales, income and jobs from SXSW expenditures. Example: Spending on hotels, restaurants, bars and retailera. Example: Increased revenues of those who provide beverages and foods to Austin clubs. INDUCED: $16.6 MILLION Spending by companies and people who earned money ey from the festival and conference. Example: Goods purchased by a bartender with the tips made from SXSW visitors. O$113 TOTAL ECONOMIC IMPACT: MILLION THIS YEAR COST OF A TICKET.. MUSIC BADGE EARLY REGISTRATION $595 MUSIC BADGE WALKUP TICKET $750 FILM BADGE EARLY REGISTRATION $375 FILM BADGE WALKUP TICKET $550 INTERACTIVE BADGE EARLY REGISTRATION $450 INTERACTIVE BADGE WALKUP TICKET $750 *ALL THREE EVENTS EARLY REGISTRATION $900 *ALL THREE EVENTS WALKUP TICKET $1,250 =$10 "BASED ON PLATINUM BADGE PRICES ANTICIPATION... MUSIC FESTIVAL NIGHTS OF MUSICAL FESTIVAL SHOWCASES: STAGES: 80+ MUSICAL ACTS: NEARLY 300 FILM FESTIVAL THEATERS: DAYS OF FILM SCREENINGS & PREMIERES: 9- NUMBER OF FILMS SUBMITTED: 984 8. INTERACTIVE CONFERENCE (IN DAYS) INTERACTIVE PANELS & KEYNOTES: SXSW TRADE SCREENBURN ARCADE & PANEL PROGRAMMING: 984 8 SHOW: get satisfaction SOURCES SXSW.COM DAILYTEXANONLINE.COM DDDDDD 2 D D D DD DDDDD DDDDD DDDD DD DDDD DD DDDDDD DDDDDD DDDDD D 066 Z66L 1993 DDDD D 8 DDDD D8 966L 2661 866L 666L DDDDD D 0002 2001 2002 I C C CI CO 900z DDDDD SXSW: This year, the popular South by Southwest Music & Media Conference in Austin, Texas, returns to celebrate its monumental 25th anniversary. What started as a music festival has now transformed into a BY THE NUMB3RS comprehensive meet-up for music-lovers, cinephiles and web entrepreneurs alike. Here's a look at SXSW by the numbers. A BRIEF HISTORY Through the years, SXSW has seen an evolution from a fortified music haven to something much more. || Due lo the burgeoning The festival is The South by Southwest Festival, launched by Austin Chronicle co-founder Louis Black and publisher Nick Barbaro, kicks off as a music Film and other ScreenBum, a video game oloment, is addod to the conference. Twitter becomes a The American household name premiere of six-time Oscar media are added to interactive media industry. multimedia becomes its own event. separate from film given a new tite. once again, to become the "SXSW Interactive" as we after Evan wllams presents it at SXSW Interactive the mix, and the fostial is renamed the "SXSW Film and Multimedia Conference. winner Hurt Locker at SXSW Film lestival in downtown Austin. The regional fest transforms into a national one, with the expected 150 participants swelling to 700. know it today. SX INTERACTIVE FILM & :9 SW MUSIC WEEK DAYS 9 DAYS OF INDUSTRY CONFERENCES 6 DAYS OF TRADE SHOWS 5 NIGHTS OF MUSIC 9 DAYS OF FILMS LAST YEAR TOTAL NUMBER OF SXSW CONFERENCE PARTICIPANTS: NEARLY 159,000 TOTAL NUMBER OF SXSW CONFERENCE ATTENDANCE: 197,200 OUT-OF-TOWNERS IN ATTENDANCE: 100,000 MUSIC FESTIVAL FILM FESTIVAL INTERACTIVE CONFERENCE 1,978 277 14,251 SHOWCASING ACTS CONFERENCE PARTICIPANTS 545 1,540 30,950 NUMBER OF FILMS SCREENED 9,500 1,069 INTERNATIONAL ACTS 89 INTERACTIVE MEOIA IN ATTENDANCE FILM CONFERENCE PARTICIPANTS STAGES SCREENBURN ARCADE SQUARE FOOTAGE 43 13,020 NUMBER OF FILM MEDIA IN ATTENDANCE 33,200 CONFERENCE PARTMCPANTS 49 NUMBER OF FILM & INTERACTIVE TRADE SHOW ATTENDEES SCREENBURN PANELS FOREIGN COUNTRIES REPRESENTED Where did they come from? Southwest West E Northeast International ESoutheast IMidwest 20% 24% 19% 19% 20% 7% 5% 12% 9% 25% 23% 37% 11% 28% - 1,276 total free MP3 tracks on the musical samples offered As the music festival's reputation spreads all over the web, so does International Interest in SXsw. 23% of music registrants, which Include performers and other showcasers, are coming from overseas. The event now has offices all over the world -from Ireland to Japan- set up to help people register. ECONOMIC IMPACT (2010) DIRECT: $75.3 MILLION INDIRECT: $21.1 MILLION ATTENDEES Spending that directly affected the local economy. Increases in sales, income and jobs from SXSW expenditures. Example: Spending on hotels, restaurants, bars and retailera. Example: Increased revenues of those who provide beverages and foods to Austin clubs. INDUCED: $16.6 MILLION Spending by companies and people who earned money ey from the festival and conference. Example: Goods purchased by a bartender with the tips made from SXSW visitors. O$113 TOTAL ECONOMIC IMPACT: MILLION THIS YEAR COST OF A TICKET.. MUSIC BADGE EARLY REGISTRATION $595 MUSIC BADGE WALKUP TICKET $750 FILM BADGE EARLY REGISTRATION $375 FILM BADGE WALKUP TICKET $550 INTERACTIVE BADGE EARLY REGISTRATION $450 INTERACTIVE BADGE WALKUP TICKET $750 *ALL THREE EVENTS EARLY REGISTRATION $900 *ALL THREE EVENTS WALKUP TICKET $1,250 =$10 "BASED ON PLATINUM BADGE PRICES ANTICIPATION... MUSIC FESTIVAL NIGHTS OF MUSICAL FESTIVAL SHOWCASES: STAGES: 80+ MUSICAL ACTS: NEARLY 300 FILM FESTIVAL THEATERS: DAYS OF FILM SCREENINGS & PREMIERES: 9- NUMBER OF FILMS SUBMITTED: 984 8. INTERACTIVE CONFERENCE (IN DAYS) INTERACTIVE PANELS & KEYNOTES: SXSW TRADE SCREENBURN ARCADE & PANEL PROGRAMMING: 984 8 SHOW: get satisfaction SOURCES SXSW.COM DAILYTEXANONLINE.COM DDDDDD 2 D D D DD DDDDD DDDDD DDDD DD DDDD DD DDDDDD DDDDDD DDDDD D 066 Z66L 1993 DDDD D 8 DDDD D8 966L 2661 866L 666L DDDDD D 0002 2001 2002 I C C CI CO 900z DDDDD SXSW: This year, the popular South by Southwest Music & Media Conference in Austin, Texas, returns to celebrate its monumental 25th anniversary. What started as a music festival has now transformed into a BY THE NUMB3RS comprehensive meet-up for music-lovers, cinephiles and web entrepreneurs alike. Here's a look at SXSW by the numbers. A BRIEF HISTORY Through the years, SXSW has seen an evolution from a fortified music haven to something much more. || Due lo the burgeoning The festival is The South by Southwest Festival, launched by Austin Chronicle co-founder Louis Black and publisher Nick Barbaro, kicks off as a music Film and other ScreenBum, a video game oloment, is addod to the conference. Twitter becomes a The American household name premiere of six-time Oscar media are added to interactive media industry. multimedia becomes its own event. separate from film given a new tite. once again, to become the "SXSW Interactive" as we after Evan wllams presents it at SXSW Interactive the mix, and the fostial is renamed the "SXSW Film and Multimedia Conference. winner Hurt Locker at SXSW Film lestival in downtown Austin. The regional fest transforms into a national one, with the expected 150 participants swelling to 700. know it today. SX INTERACTIVE FILM & :9 SW MUSIC WEEK DAYS 9 DAYS OF INDUSTRY CONFERENCES 6 DAYS OF TRADE SHOWS 5 NIGHTS OF MUSIC 9 DAYS OF FILMS LAST YEAR TOTAL NUMBER OF SXSW CONFERENCE PARTICIPANTS: NEARLY 159,000 TOTAL NUMBER OF SXSW CONFERENCE ATTENDANCE: 197,200 OUT-OF-TOWNERS IN ATTENDANCE: 100,000 MUSIC FESTIVAL FILM FESTIVAL INTERACTIVE CONFERENCE 1,978 277 14,251 SHOWCASING ACTS CONFERENCE PARTICIPANTS 545 1,540 30,950 NUMBER OF FILMS SCREENED 9,500 1,069 INTERNATIONAL ACTS 89 INTERACTIVE MEOIA IN ATTENDANCE FILM CONFERENCE PARTICIPANTS STAGES SCREENBURN ARCADE SQUARE FOOTAGE 43 13,020 NUMBER OF FILM MEDIA IN ATTENDANCE 33,200 CONFERENCE PARTMCPANTS 49 NUMBER OF FILM & INTERACTIVE TRADE SHOW ATTENDEES SCREENBURN PANELS FOREIGN COUNTRIES REPRESENTED Where did they come from? Southwest West E Northeast International ESoutheast IMidwest 20% 24% 19% 19% 20% 7% 5% 12% 9% 25% 23% 37% 11% 28% - 1,276 total free MP3 tracks on the musical samples offered As the music festival's reputation spreads all over the web, so does International Interest in SXsw. 23% of music registrants, which Include performers and other showcasers, are coming from overseas. The event now has offices all over the world -from Ireland to Japan- set up to help people register. ECONOMIC IMPACT (2010) DIRECT: $75.3 MILLION INDIRECT: $21.1 MILLION ATTENDEES Spending that directly affected the local economy. Increases in sales, income and jobs from SXSW expenditures. Example: Spending on hotels, restaurants, bars and retailera. Example: Increased revenues of those who provide beverages and foods to Austin clubs. INDUCED: $16.6 MILLION Spending by companies and people who earned money ey from the festival and conference. Example: Goods purchased by a bartender with the tips made from SXSW visitors. O$113 TOTAL ECONOMIC IMPACT: MILLION THIS YEAR COST OF A TICKET.. MUSIC BADGE EARLY REGISTRATION $595 MUSIC BADGE WALKUP TICKET $750 FILM BADGE EARLY REGISTRATION $375 FILM BADGE WALKUP TICKET $550 INTERACTIVE BADGE EARLY REGISTRATION $450 INTERACTIVE BADGE WALKUP TICKET $750 *ALL THREE EVENTS EARLY REGISTRATION $900 *ALL THREE EVENTS WALKUP TICKET $1,250 =$10 "BASED ON PLATINUM BADGE PRICES ANTICIPATION... MUSIC FESTIVAL NIGHTS OF MUSICAL FESTIVAL SHOWCASES: STAGES: 80+ MUSICAL ACTS: NEARLY 300 FILM FESTIVAL THEATERS: DAYS OF FILM SCREENINGS & PREMIERES: 9- NUMBER OF FILMS SUBMITTED: 984 8. INTERACTIVE CONFERENCE (IN DAYS) INTERACTIVE PANELS & KEYNOTES: SXSW TRADE SCREENBURN ARCADE & PANEL PROGRAMMING: 984 8 SHOW: get satisfaction SOURCES SXSW.COM DAILYTEXANONLINE.COM DDDDDD 2 D D D DD DDDDD DDDDD DDDD DD DDDD DD DDDDDD DDDDDD DDDDD D 066 Z66L 1993 DDDD D 8 DDDD D8 966L 2661 866L 666L DDDDD D 0002 2001 2002 I C C CI CO 900z DDDDD SXSW: This year, the popular South by Southwest Music & Media Conference in Austin, Texas, returns to celebrate its monumental 25th anniversary. What started as a music festival has now transformed into a BY THE NUMB3RS comprehensive meet-up for music-lovers, cinephiles and web entrepreneurs alike. Here's a look at SXSW by the numbers. A BRIEF HISTORY Through the years, SXSW has seen an evolution from a fortified music haven to something much more. || Due lo the burgeoning The festival is The South by Southwest Festival, launched by Austin Chronicle co-founder Louis Black and publisher Nick Barbaro, kicks off as a music Film and other ScreenBum, a video game oloment, is addod to the conference. Twitter becomes a The American household name premiere of six-time Oscar media are added to interactive media industry. multimedia becomes its own event. separate from film given a new tite. once again, to become the "SXSW Interactive" as we after Evan wllams presents it at SXSW Interactive the mix, and the fostial is renamed the "SXSW Film and Multimedia Conference. winner Hurt Locker at SXSW Film lestival in downtown Austin. The regional fest transforms into a national one, with the expected 150 participants swelling to 700. know it today. SX INTERACTIVE FILM & :9 SW MUSIC WEEK DAYS 9 DAYS OF INDUSTRY CONFERENCES 6 DAYS OF TRADE SHOWS 5 NIGHTS OF MUSIC 9 DAYS OF FILMS LAST YEAR TOTAL NUMBER OF SXSW CONFERENCE PARTICIPANTS: NEARLY 159,000 TOTAL NUMBER OF SXSW CONFERENCE ATTENDANCE: 197,200 OUT-OF-TOWNERS IN ATTENDANCE: 100,000 MUSIC FESTIVAL FILM FESTIVAL INTERACTIVE CONFERENCE 1,978 277 14,251 SHOWCASING ACTS CONFERENCE PARTICIPANTS 545 1,540 30,950 NUMBER OF FILMS SCREENED 9,500 1,069 INTERNATIONAL ACTS 89 INTERACTIVE MEOIA IN ATTENDANCE FILM CONFERENCE PARTICIPANTS STAGES SCREENBURN ARCADE SQUARE FOOTAGE 43 13,020 NUMBER OF FILM MEDIA IN ATTENDANCE 33,200 CONFERENCE PARTMCPANTS 49 NUMBER OF FILM & INTERACTIVE TRADE SHOW ATTENDEES SCREENBURN PANELS FOREIGN COUNTRIES REPRESENTED Where did they come from? Southwest West E Northeast International ESoutheast IMidwest 20% 24% 19% 19% 20% 7% 5% 12% 9% 25% 23% 37% 11% 28% - 1,276 total free MP3 tracks on the musical samples offered As the music festival's reputation spreads all over the web, so does International Interest in SXsw. 23% of music registrants, which Include performers and other showcasers, are coming from overseas. The event now has offices all over the world -from Ireland to Japan- set up to help people register. ECONOMIC IMPACT (2010) DIRECT: $75.3 MILLION INDIRECT: $21.1 MILLION ATTENDEES Spending that directly affected the local economy. Increases in sales, income and jobs from SXSW expenditures. Example: Spending on hotels, restaurants, bars and retailera. Example: Increased revenues of those who provide beverages and foods to Austin clubs. INDUCED: $16.6 MILLION Spending by companies and people who earned money ey from the festival and conference. Example: Goods purchased by a bartender with the tips made from SXSW visitors. O$113 TOTAL ECONOMIC IMPACT: MILLION THIS YEAR COST OF A TICKET.. MUSIC BADGE EARLY REGISTRATION $595 MUSIC BADGE WALKUP TICKET $750 FILM BADGE EARLY REGISTRATION $375 FILM BADGE WALKUP TICKET $550 INTERACTIVE BADGE EARLY REGISTRATION $450 INTERACTIVE BADGE WALKUP TICKET $750 *ALL THREE EVENTS EARLY REGISTRATION $900 *ALL THREE EVENTS WALKUP TICKET $1,250 =$10 "BASED ON PLATINUM BADGE PRICES ANTICIPATION... MUSIC FESTIVAL NIGHTS OF MUSICAL FESTIVAL SHOWCASES: STAGES: 80+ MUSICAL ACTS: NEARLY 300 FILM FESTIVAL THEATERS: DAYS OF FILM SCREENINGS & PREMIERES: 9- NUMBER OF FILMS SUBMITTED: 984 8. INTERACTIVE CONFERENCE (IN DAYS) INTERACTIVE PANELS & KEYNOTES: SXSW TRADE SCREENBURN ARCADE & PANEL PROGRAMMING: 984 8 SHOW: get satisfaction SOURCES SXSW.COM DAILYTEXANONLINE.COM DDDDDD 2 D D D DD DDDDD DDDDD DDDD DD DDDD DD DDDDDD DDDDDD DDDDD D 066 Z66L 1993 DDDD D 8 DDDD D8 966L 2661 866L 666L DDDDD D 0002 2001 2002 I C C CI CO 900z DDDDD SXSW: This year, the popular South by Southwest Music & Media Conference in Austin, Texas, returns to celebrate its monumental 25th anniversary. What started as a music festival has now transformed into a BY THE NUMB3RS comprehensive meet-up for music-lovers, cinephiles and web entrepreneurs alike. Here's a look at SXSW by the numbers. A BRIEF HISTORY Through the years, SXSW has seen an evolution from a fortified music haven to something much more. || Due lo the burgeoning The festival is The South by Southwest Festival, launched by Austin Chronicle co-founder Louis Black and publisher Nick Barbaro, kicks off as a music Film and other ScreenBum, a video game oloment, is addod to the conference. Twitter becomes a The American household name premiere of six-time Oscar media are added to interactive media industry. multimedia becomes its own event. separate from film given a new tite. once again, to become the "SXSW Interactive" as we after Evan wllams presents it at SXSW Interactive the mix, and the fostial is renamed the "SXSW Film and Multimedia Conference. winner Hurt Locker at SXSW Film lestival in downtown Austin. The regional fest transforms into a national one, with the expected 150 participants swelling to 700. know it today. SX INTERACTIVE FILM & :9 SW MUSIC WEEK DAYS 9 DAYS OF INDUSTRY CONFERENCES 6 DAYS OF TRADE SHOWS 5 NIGHTS OF MUSIC 9 DAYS OF FILMS LAST YEAR TOTAL NUMBER OF SXSW CONFERENCE PARTICIPANTS: NEARLY 159,000 TOTAL NUMBER OF SXSW CONFERENCE ATTENDANCE: 197,200 OUT-OF-TOWNERS IN ATTENDANCE: 100,000 MUSIC FESTIVAL FILM FESTIVAL INTERACTIVE CONFERENCE 1,978 277 14,251 SHOWCASING ACTS CONFERENCE PARTICIPANTS 545 1,540 30,950 NUMBER OF FILMS SCREENED 9,500 1,069 INTERNATIONAL ACTS 89 INTERACTIVE MEOIA IN ATTENDANCE FILM CONFERENCE PARTICIPANTS STAGES SCREENBURN ARCADE SQUARE FOOTAGE 43 13,020 NUMBER OF FILM MEDIA IN ATTENDANCE 33,200 CONFERENCE PARTMCPANTS 49 NUMBER OF FILM & INTERACTIVE TRADE SHOW ATTENDEES SCREENBURN PANELS FOREIGN COUNTRIES REPRESENTED Where did they come from? Southwest West E Northeast International ESoutheast IMidwest 20% 24% 19% 19% 20% 7% 5% 12% 9% 25% 23% 37% 11% 28% - 1,276 total free MP3 tracks on the musical samples offered As the music festival's reputation spreads all over the web, so does International Interest in SXsw. 23% of music registrants, which Include performers and other showcasers, are coming from overseas. The event now has offices all over the world -from Ireland to Japan- set up to help people register. ECONOMIC IMPACT (2010) DIRECT: $75.3 MILLION INDIRECT: $21.1 MILLION ATTENDEES Spending that directly affected the local economy. Increases in sales, income and jobs from SXSW expenditures. Example: Spending on hotels, restaurants, bars and retailera. Example: Increased revenues of those who provide beverages and foods to Austin clubs. INDUCED: $16.6 MILLION Spending by companies and people who earned money ey from the festival and conference. Example: Goods purchased by a bartender with the tips made from SXSW visitors. O$113 TOTAL ECONOMIC IMPACT: MILLION THIS YEAR COST OF A TICKET.. MUSIC BADGE EARLY REGISTRATION $595 MUSIC BADGE WALKUP TICKET $750 FILM BADGE EARLY REGISTRATION $375 FILM BADGE WALKUP TICKET $550 INTERACTIVE BADGE EARLY REGISTRATION $450 INTERACTIVE BADGE WALKUP TICKET $750 *ALL THREE EVENTS EARLY REGISTRATION $900 *ALL THREE EVENTS WALKUP TICKET $1,250 =$10 "BASED ON PLATINUM BADGE PRICES ANTICIPATION... MUSIC FESTIVAL NIGHTS OF MUSICAL FESTIVAL SHOWCASES: STAGES: 80+ MUSICAL ACTS: NEARLY 300 FILM FESTIVAL THEATERS: DAYS OF FILM SCREENINGS & PREMIERES: 9- NUMBER OF FILMS SUBMITTED: 984 8. INTERACTIVE CONFERENCE (IN DAYS) INTERACTIVE PANELS & KEYNOTES: SXSW TRADE SCREENBURN ARCADE & PANEL PROGRAMMING: 984 8 SHOW: get satisfaction SOURCES SXSW.COM DAILYTEXANONLINE.COM DDDDDD 2 D D D DD DDDDD DDDDD DDDD DD DDDD DD DDDDDD DDDDDD DDDDD D 066 Z66L 1993 DDDD D 8 DDDD D8 966L 2661 866L 666L DDDDD D 0002 2001 2002 I C C CI CO 900z DDDDD