Nuffnang Survey - Who's Blogging?

Gnuffnang AUSTRALIA Nuffnang is the largest community of Australian bloggers. We hope to break the myths & reveal the facts about the Australian hobby blogosphere. We conducted an in-depth online survey sent to over 3000+ bloggers for one month. Asia-Pacific's First Blog Advertising Community BLOGGER SURVEY Out of those contacted, 594 responded. WHO'S BLOGGING? HOUSEHOLD INCOME 24% 24% 20% 5%: OVER 50+ 17% 3%: 45-49 23% 7% 7%: 40-44 26% 9% 17%: 35-39 UNDER 15K 100K- 88% 15K-34K 35K-74K 75K-99K 149K 15OK+ 19%: 30-34 12% W/PARTNER MARRIED (NO KIDS) SINGLE 16% 21%: 25-29 41% 30% 0% 20% 17% NT WA 24%: 18-24 OLD 17% 8% 5% SA OTHER 7% 10% 33% NSW 3% MARRIED 5%: UNDER 18 (WITH KIDS) 2%ACT 32%Vis GENDER AGE RELATIONSHIP STATUS HOUSEHOLD SIZE LOCATION TAS 3% BLOGGING STATISTICS Ill 52% 50% 31% 38% 43% 18% 46% 20% 20% 6-20 20+ 2-7X A WEEK 2-6X A WEEK ONCE BLOGS BLOGS A DAY 16% FOLLOW READ POST 50% BECOME AN EXPERT 6% 40% HAPPY WHERE I AM 30% OTHER 20% 10% TURN IT INTO A CAREER 0% < 3 MOS 3 MOS - 1 YR - 3 YRS - 6+ YRS <3 MOS 6+ 3-5 1-3 3 MOS- 1 YR 5 YRS 3 YRS YRS YRS YRS YRS BLOG AGE LENGTH OF BLOGGING FUTURE ASPIRATIONS MARKETING AND ADVERTISING DECISION MAKERS & INFLUENCIAL AUDIENCE HOW DO READERS FEEL ABOUT SPONSORED POSTS? AWARENESS Learnt of a new brand/ product/ service through blog advertising TM 67% FIND SPONSORED POSTS 89% GET INVOLVED IN USEFUL AS LONG AS THEY ARE MAKING BUYING DECISIONS IMPARTIAL & TRANSPARENT 87% 21% IT'S GREAT AND IT HELPS BLOGGER TO PROVIDE QUALITY CONTENT 78% MAIN GROCERY 9% BUYER IN THE HOUSE CONSIDERATION I'M UNCOMFORTABLE BUT WILL STILL FOLLOW BLOG 93% Have considered a 64% FEEL BLOGS APPEAL TO THEM MORE brand/ service as a result 3% I DON'T LIKE IT & WILL STOP READING THE BLOG of a blog THAN ANY OTHER SOCIAL MEDIA OUTLET FOR PROMOTION 89% ARE SWAYED THEY KNOW HOW 78% TO ENGAGE PERCEPTION OF BRANDS 15% BY BLOGGER REVIEWS MY BLOG TO BUY PRODUCTS AND AGENCIES PURCHASE 16% 69% Have made a purchase of a brand/service as a result of reading a blog SPAMMY & DEMANDING SOME GET WHAT I DO 90% NUFFNANG IS AUSTRALIA'S MOST SHARE STORIES/INFO TO EXPERIENCED BLOGGER OUTREACH NETWORK 92% FRIENDS/FAMILY WHICH HAS IMPLEMENTED OVER 100 SUCCESSFUL AS A RESULT OF CAMPAIGNS FOR TOP TIER BRANDS. READING A Used a search engine to find more info about a brand after reading about it on a blog BLOG POST For more detailed survey information, key learnings or support for your next campaign, please contact: [email protected]. nuffnang SOURCES: NUFFNANG BLOGGER SURVEY 2011 IN COLLABORATION WITH NUFFNANG AND CHANELLE HENRY Asia-Pacific's First Blog Advertising Community