Not Yo Mama's Mama

NOT YO' MAMA'S MAMA Today's moms are social media savvy and armed with gadgets. They're packing technology, not just lunches. While moms have a new-found cool, they're still the moms we've loved all along. TODAY'S MOMS ARE COOL 90% 46% A Like say they restrict their kids' access to their of moms are friends with their children on Facebook.(1) profiles.(1) A tablet or smartphone is the 4th most wanted Mother's Day gift.(4) of moms purchased a 53% smartphone as a direct result of becoming a mom.(5) In the last 4 years, social media use among 591%. moms has increased MOTHER'S DAY 4,090,000 - the 12 month average IS DIGITAL, TO for Google searches related to Mother's Day.(6) 1/4 of shoppers will buy their mom gifts online, up from 21.5 percent last year.(3) 50% Hom of those purchases will be mobile devices.(3) BUT MOM IS STILL MOM Food recipes took the cake at 91% of the categories moms say they pin the most. (2) "CUTE" THINGS YO' MOM DOES ON FACEBOOK facebook - O Search Friends your friends. Comments on the things your friends post. Yells at you. Shares your baby pictures. Asks you to check out her 'farm'. WHAT MOMS REALLY WANT (4) 1. Spa Day 2. Jewelry 3. Flowers 1 22 K CONSU VILL SHELL OUT AN AVERAGE OF $152 ON MOM IN 2012 ) 64% 54% 33% 13% HAPPY MOTHER'S DAY, MOM! BTW: Mother's Day is Sunday, May 13, 2012 ;) SOURCES: 1- Parenting and Babytalk magazines 2- Child's Play Communications - Stephanie Azzarone This infographic was brought to you by internet exposure: 3- nrf.com/consumertrends www.iexposure.com 4- Harris Interactive on behalf of Ebates.com 5- babycentersolutions.com 6- Google AdWords: Keyword Tool