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The Impact of Social Signals in SEO

The Impact of Social Signals in SU in SEO Social Signals One relatively new factor that plays an increasingly important role are SOCIAL SIGNALS that come from Social Networking sites, Microblogging services, and Social Bookmarking services +0.4 +0.34 +0.28 +0.29 as of 2010, major search engines like a> bing have publicly acknowledge that social signals are another ranking factor The Impact of Social Signals Google & Google plus ones correlate more strongly (a correlation coefficient of +0.4) than any other media signals Facebook shares were the 2nd most closely linked social signal with ranking a correlation of +0.34 Tweets on Twitter & Pins on Pinterest have lower correlations of +0.28 & +0.29 respectively WHICH SOCIAL SIGNALS ARE MOST IMPORTANT WHY SOCIAL SIGNALS IMPACT ON RANKING • It's evident that you're facebook • Everybody is getting social now likelier to trust recommendations by your friends in the search results Number of Facebook Likes for your brand Number of Facebook Share Shares for your content twitter + Twitter followers The more social media Tweets that link to shares mean your content is • or mention your brand linkable since it's sharable Google+ the Brand Number of Google+ Brands with a huge social media presence have greater brand loyalty Circles' Number of people who '+1' your comment +1 IMPORTANCE OF SOCIAL SHARING to SEO The Importance of Social Sharing/ Media % OF SEARCH MARKETERS APRIL 2013 31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important "How important will social sharing of content as a means to improve rank be in 2013, compared to 2012? 49% 47% How Important will it be to understand the correlation between social sharing of your pages and rank for these pages in 2013, compared to 2012? 45% 33% 30% 31% 34% "In 2013, how important will it be to identify topics trending in social media in order to drive social sharing for pages relevant to these topics and drive rank? 19% 19% 0% 1% 19% MUCH MORE IMPORTANT MORE IMPORTANT ABOUT THE SAME IMPORTANCE LESS IMPORTANT Among those email marketers including social sharing buttons, virtually all (almost 99%) Included a 99% Emails that include social sharing buttons have a click through rate of 158% higher | 90% Facebook share icon, while 90% used Twitter ioons (double last year's 45.3%), and 68.1% used a Linkedin sharing loon (up from 8.5%) in 68.1% than those do not 6.2% vs 2.4% Overall, of those including social sharing icons in their emails, 76% used at least 3, while 15% Included 2 and 11% chose to include only 1 LOCAL SEO's OPINIONS ABOUT SOCIAL MEDIA MAY 2013 9% 9% It works for some Do you believe that social media is an effective marketing businesses % OF • Yes it's very powerful 57% RESPONDENTS channel for local 25% • No its is over-hyped business? • I'm undecided 82% of SEO's said that social media is an effective channel for local businesses, 25% said that social media is very' powerful, while 57% said it works well for certain business facebook THE INFLUENCE TOP 15 SOCIAL MEDIA SITES WORLDWIDE, RANKED BY PENETRATION OF ACTIVE USERS, Q1 2013 % of internet users 51% 21% 20% 19% 12% 10% 9% 8% 6% 4% SOCIAL SHARING DESTINATION PREFERENCES % OF CONTENT SHARED TO DESTINATION, BY SITE TYPE IN Q2 2013 Total 100% E-Commerce ABOUT HALF OF CONTENT 75% SHARED TO SOCIAL NETWORKS WAS Media/Publishing SHARED TO FACEBOOK Consumer brands 50% Travel/Hospital Education/Non-Profit 25% 0% facebook Twitter Pinterest LinkedIn Google+ other THE ROLE OF SOCIAL MEDIA IN OFFSITE OPTIMIZATION Twitter is a social microblogging service and it can potentially be a great source of referral traffic. When a developed by Google. The business develops sharable content on Twitter, it is most likely that the Facebook is the most popular social networking site and is in a way the "motive power" that generates more referral traffic than any other social networking are re-pinned/shared by site. The number of likes, shares users is a strong signal from users is considered to be a vote of confidence by search engines One of the highest generators of referral traffic is Pinterest. The creation of images of high quality that G+ is a social network more users in their circles the more trustworthy and reliable the business is post/tweets will be dynamically shared by users throughout the social web indicator http:/tweakyourtiz.com/marketng/2013/09/2Vsocial-signak-affect-search-engine-rankongs/ http://www.searchmetnks.com/meda/news/quality-Inks-and-relevant-content-closely-Inked-pdf http://www.emarketer.com.Article/Whkh-Sockal-Hetworks-Growing-Fastest-Worldwide/100M http:/www.webseoanahtks.com/blog/social-seo-the-importance-df-socal-signals-for-your-seo-part-V htp://www.webseoanahtks.com/blog/socdal-seo-the-importance-f-socal-signals-for-your-seo-part-2 http://www.marketingcharts.com/wp/died/bal-seos-increasngly-seesodal-meda-as-an-effective-marketing-channel-29317/ http://www.markethgcharts.com/wp/topks/search-engine-optimization sodal-skgnals-again-seen-highest-comelating-factor-with-google-rankings-30698/ http://www.marketngcharts.com/wp/interactive/facebook-still-the-top-content-sharting-dezhalion-35194attachment/giga-sodal-sharng-destination-peferences-in-q2-jaly20 13/ http://www.mahetngcharts.com/wp/interacthe/seach-marketers-see-socdal-sharing-playtng-a-greater-role-this-year-29046/atachment/trightedge-Importance-of-socdal-sharing-to-seo-apr20 13/ SociSynd, www.SociSynd.com Facebook Google+ Youtube Twitter Sina Welbo Qzone Tencent Tencent Welbo Youku RenRen nopn LinkedIn Kalxin 51.com

The Impact of Social Signals in SEO

shared by shanemarks3 on Nov 04
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This is an infpgraphic on the impact of social signals in SEO. The social media has been a strong influence in the online landscape.

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