Maximizing the Customer Coupon Experience

%24 %24 MAXIMIZING the CUSTOMER COUPON EXPERIENCE Consumers engage with offers across lots of different channels and devices. Statistics show that viewers respond best to personalization, mobile optimization and social sharing, but most retailers still mass-market coupons & limit them to a single channel and format. How can you maximize the customer coupon experience? Give them what they want! Make the most of coupons with personalized, interactive & mobile-ready digital offers. 44% PERSONALIZATION of all consumers are more likely to purchase when a brand personalizes digital communications... 53% ..of consumers are less responsive to mass marketing messages than to personalized marketing. of consumers between 65% the ages of 18 and 34 respond positively to personalized marketing.? What percentage of ON-SITE VISITORS receive TARGETED CONTENT? 65% 12% 10% 4% 9% 0-20% 21-35% 36-50% 51-65% 60-100% MOBILE MATTERS! SOCIAL SHARING When users were rewarded with a higher-value coupon for sharing digital promotions...5 When clients incorporated a mobile flow into their existing printable coupon promotions... 4 +56% +38% +21% +56% $$$ +37% +27% PRINTS VIEWS TOTAL LIFT TRANSACTIONS TOTAL TRAFFIC REVENUE vs. 68% 74% of smartphone users research products on their phones. 96% Users who receive a shared offer from a friend are of smartphone users start a product search on their phones.7 57% 32% more likely to print offers than organic users. of social media users say they would opt to post about a product if they were offered a discount or deal. 8 60% of internet users 0% 90 consider consumer recommendations to be the most credible form of advertising.9 1 in 3 consumers have changed their purchasing choices in-store as a result of mobile-based research. 10 How do businesses optimize the relevance of recommendations? 12 45% What kind of 27% mobile channels do businesses offer?11 NO OPTIMIZATION AUTOMATED 21% RULES 18% NONE 18% 7% OF 48% MOBILE THE ABOVE PROFILE INFO SITE BOTH 19% 26% APP BEHAVIORAL АCTIVITY MANUALLY UPDATE RECOMMENDATIONS REVTRAX com 1, 2 http://www.ipsos.com/content/power-personalisation responsys 3, 11,12 http://success.adobe.com/assets/en/downloads/whitepaper/Adobe2013DigitalMarketingOptimizationSurvey_FinalReport_April2013.pdf 4,5, 6 RevTrax internal data, 2013 7,10 http://corp.wishpond.com/wp-content/uploads/2013/01/Infographic_mobility-3.png http://www.bynd.com/blog/future-of-sharing/ 9 http://www.edelman.com/insights/intellectual-property/trust-2013/ ..