Bourbon vs Whisky: Setting the Record Straight

BOURBON WITSKY Maker's Mark VERSUS SETTING THE RECORD STRAIGHT. OR ON IC YOU PREEER All bourbon is whisky. Not all whisky is bourbon. Wait, what? BOURBONLAWS WHISKY IN AMERICA Seriously. This is the actual law. To life, liberty and the pursuit of bourbon! "The distillate must possess the taste, aroma and characteristics generally attributed to whisky" MADE IN AMERICA Must be made in America 51% THE GRAIN MIXTURE MUST BE "WHISKY" IS A SPIRIT AT LEAST 51% CORN DISTILLED FROM GRAIN MUST BE STORED IN MUST BE STORED IN OAK CONTAINERS NEW, CHARRED OAK CONTAINERS 160° MUST BE DISTILLED TO NO MORE THAN 190 PROOF ( 95% ALCOHOL BY VOLUME ) MAX 190° MUST BE DISTILLED TO NO MORE THAN 160 PROOF (80% ALCOHOL BY VOLUME ) MAX Maker's y Mark WHISKY 125° BARREL ENTRY PROOF NO MORE THAN 125 (62.5% ALCOHOL BY VOLUME ) MAX BOTTLED AT NO LESS THAN 80 PROOF (40% ALCOHOL BY VOLUME ) MIN 80° LABELING LAWS FOR BOURBON & WHISKY Don't worry. No lawyers required. Legally there is no oak-age requirement for either Whisky or Bourbon. Aging a day might make it whisky, but it doesn't make it good. IF IT'S YOUNGER THAN 4 YEARS, THE AGE MUST BE LABELED. SIMPLY A SPELLING PREFERENCE TYPICALLY FROM COUNTRY OF ORIGIN "Straight" NO ADDED FLAVORS, COLORING OR BLENDS OF DIFFERENT WHISKY TYPES TO "E" OR NOT TO "E," that is the question. AGED IN OAK FOR AT LEAST 2 YEARS WHISKEY (PLURAL WHISKEYS) THE SPELLING OF Maker's GENERALLY UNITED STATES, IRELAND y Mark IV WHISKY (PLURAL WHISKIES ) WHISKY IS TO HONOR THE SAMUELS SCOTTISH HERITAGE. GENERALLY SCOTLAND CANADA, JAPAN "WHY DO ALL THESE WHISKY STYLES TASTE SO DIFFERENT? BECAUSE OF HOW THE DISTILLER REACTED TO HIS LOCATION AND ECONOMY." DAVE BROOM, AUTHOR OF "THE WORLD ATLAS OF WHISKY" BOURBON WHISKY... must conform to the highest standards. "BOURBON WHISKY ISA DISTINCTIVE PRODUCT OF THE UNITED STATES." - 88TH CONGRESS OF THE UNITED STATES, 1964 NOT ALL WHISKY IS CREATED EQUAL - FLAVOR Whisky flavor guide BOURBON WHISKY'S GENERAL FLAVOR PROFILE vanilla, oak and caramel notes CORN V BARLEY WHEAT RYE SWEETNESS SHORTBREAD/BISCUIT NUTTY FLAVOR BOLDNESS AND SPICY FLAVOR PRONOUNCED CARAMEL AND VANILLA FLAVOR, SOFTER MAKER'S" MASHBILL FANCY DISTILLER LINGO FOR "RECIPE" 70% CORN 16% WHEAT 14% BARLEY THE SOFT RED WINTER WHEAT ALLOWS THE BOURBON TO SIT ON THE FORWARD PROVIDES THE STARCH BREAKS DOWN STARCHES IN THE RECIPE INTO SUGARS PALATE OF THE TONGUE CHARRED BARREL AGING WHERE THE MAGIC HAPPENS. TOP FLOOR BARREL LOCATION IN WAREHOUSE 105° 40-70% CONTROLS AGING SPEED of the flavor • WARMER BARRELS EXPAND AND FLUCTUATE MORE • DURING THE SUMMER, TOP LEVELS AGE FASTER BECAUSE HEAT RISES profile comes from the wood • TO OUR KNOWLEDGE, MAKER'S MARK IS THE ONLY WHISKY IN THE WORLD THAT HAND ROTATES BARRELS THROUGHOUT THE WAREHOUSES, ENSURING FLAVOR CONSISTENCY. TO REDUCE BITTERNESS, MOST BARREL STAVES ARE SEASONED FOR AN AVERAGE OF 3 MONTHS. MAKER'S MARK" STAVES ARE SEASONED 9-12 MONTHS, AT LEAST ONE SUMMER 1 YEAR 3 YEARS BOTTOM FLOOR 78° AMERICAN WHITE OAK • VANILLA • OAKY FLAVOR • TANNINS ( BITTER) CHAR • CARAMELIZED SUGARS 5 YEARS • SMOKEY AGED TO TASTE, NOT TIME IT TAKES APPROXIMATELY 5.75 - 7 YEARS 7 YEARS 9 YEARS CLEAR LIQUID TO BECOME Maker's y Mark ABSORPTION INTO WOOD OVER TIME BITTER "Maker's Mark finishes forward on the palate, giving you access to a whole range of notes you might not get otherwise. Greg Davis. Maker's Mark Master Distiller SOUR LIQUID GOLD SWEET THE SWEET SPOT Crack the wax and grab a glass to celebrate your new bourbon whisky knowledge! Thirsty for more? brought to you by Head on over to Maker's MakersMark.com Mark to whet your appetite! DEVELDPED r O Doe-Anderson N NOWSOURCING SOURCES http:/www.th guwspits/bametuderd pd Tlttp:/wiww.makersiark.com/sectionis/3-ourstory hittp/Awww.thikchm.m/vtiskey v vitisky-whrats tie d 100476 WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY. tittpy/www.mtiskyadvocatebilun.com/201V0G/11/uest-bkog-utiuck owdery-on tose-cuntusing tinutio-Tegulations MAKER'S MARKE BOURBON WHISKY, 45% ALC.VOL. MAPS (CC BY-SA 3.0) ESA: @Addicte4 retand & Canada: eSsoter Scotland eMaix Japan: eConnoma ©2013 MAKER'S MARK DISTILLERY, INC., LORETTO, KY. All trademarks ate thie property of their respective owners