The Future of Marketing Analytics

THE FUTURE OF MARKETING ANALYTICS Foward looking companies are focusing more time and energy on marketing analytics, but why? Because tools like Mass Customization and Integrated Marketing Communications are having major impacts in how companies perform. This quick guide will help explain what started this trend, where it's headed, and the resources you can use to jump on board! MASS CUSTOMIZATION: INTEGRATED MARKETING COMMUNICATION: Combines the best aspects of each customization and mass production; this focuses on producing customized products that keep costs low by being produced in large quantities. All elements of a marketing mix must give a cohesive message in order to reinforce what is being said and to avoid customer confusion. MARKETING ANALYTICS TRENDS 2007 - "64% report that they do not have enough employees who have the skill set to track and analyze marketing data." (Survey of over 250 senior marketing execs of Fortune 1000 companies - Kellogg SOM) 2006 Google Analytics is first launced to help track web traffic and data. 2008 - iGoogle is released as a customizable and personalized homepage. Users can select themes, colors, formats, and even add apps. 2004 Facebook 1990 - 4 C's Is Launched. Consumer, Cost, Convenience, and Communication replace the 4 P's to identify a more 2011 - The Dark Knight becomes 2007 1st iPhone Released. consumer focused the first movie available to rent on marketing mix. Facebook. G LG 2009 - LG launches the eXpo in partnership with the upcoming movie Avatar. The two have a highly innovative and integrated marketing campaign including unique web content for registered users and a TV ad featuring the trailer being projected from the new phone! 2006 Twitter Is Launched. 1960 - 4 P's Product, Price, Place, and Promotion were developed to help identify the right marketing mix for new products. 2003 in Linkedin Is Launched. Imagine* TECHNOLOGY GROUP Sources: http://blogs.forester.com/jp_gownder/11-04-19-wrigleys_customized_myextra_gum_exciting_product_strategy_slow_fulfillment http://www.crunchbase.com http://www.lg.com/us/press-release/article/lg-mobile-phones-creates-integrated-multi-media-marketing-campaign-for-james-camerons-avatar.jsp http://news.yahoo.com/s/yblog_technews/20110308/tc_yblog_technews/now-playing-on-facebook-the-dark-knight