What is SEO? (Getting More Leads)

GETTING MORE CHAPTER 1/ PART A LEADS! WHAT IS SEO? Oh... It's fine, I'm using Google Adwords, so l'm good with search engines SE... WHAT? SEO stands for Search Engine Optimization. That's a bunch of actions you can take to make sure that your business's website appears high in relevant search results when a prospective customer searches for a product or service THINK AGAIN Well, Google Adwords is great, but it turns out that most people you offer don't actually click on those Adwords ads. Instead, most THE SEARCH RESULTS PAGE: * people click on the organic search results. Check out the PAID RESULT (AD) actual numbers: ORGANIC RESULT (#1)= 42.1% PAID RESULTS (AD) 11.9% Clicks on AdWords 8.5% 10% 6.1% Clicks on ogranic search results 4.9% 4.1% 90% 3.4% 3.0% 2.8% 3.0% Wow! 90% of people click on the organic results? So how many of them click on the 1st vs. Where you rank on the search results page makes a huge the 10th result then? difference TALK THE TALK Learn the basic SEO buzzwords PAGE RANK ON PAGE VS. OFF PAGE SEM (VS. SEO) A way that Google ranks websites from 0 to 10 (higher is better) - check yours at www.prchecker.info On-page is the text and content on your site. Off-page is the text and links of other websites that link to your site SEM, sometimes called Pay-Per-Click or PPC, is paid search (where you pay to get on the search results page). SEO is natural or organic search (i.e.,"free") LONG TAIL KEYWORD SERP More narrow keywords like "Chicago small business web design" (vs. short-tail keywords like "web design"). Long-tail keywords get much fewer searches and are less Search Engine Results Page - The page in which your search results are displayed BACK LINK A hyperlink from another web page back to your site (i.e., inbound link) competitive * Data for organic search results clickthrough rates was taken from SEOMOZ.org D PipeJump Manage and track your sales process with PipeJump. Keep notes on the competition, stay organized, win more deals and increase your revenues. www.pipejump.com