A Beginner’s Guide To Memorable Marketing

BEGINNER'S GUIDE TO MEMORABLE MARKETING New to the world of marketing? Not sure how to push your brand and make your services stand out? Arm yourself with these stats and top tips to ensure you establish yourself with memorable marketing... DEFINING YOUR BRAND CHOOSING YOUR COLOURS Colour is an essential part in ensuring your portray the right image of your company, but also in making sure your brand is remembered for all the right reasons. People look at visual appearance when they buy 93% 84.7% Customers cite colour Adverts in colour are read more often 42% as their main purchasing driver Customers think colour increases brand recognition 80% People's initial perceptions of a product are made 90% on colour Primary Colours: Red, Yellow Blue Secondary Colours: Orange, Purple Green RED PINK PURPLE NAVY GREEN BLUE YELLOW ORANGE Coca-Cola Barbie YAHOO! facebook GREENPEACE nicxelodeon i'm lovin'it PASSIONATE WARMI DEEP ILOYAL GENEROUS CONTENT CLEAR OPTIMISTIC URGENT POWERFUL PIONEERING CARING EXCITING SENSITIVE DISTINGUISHED PROSPEROUS TRUSTWORTHY SPIRITUAL FREEDOM IMPULSIVE HAPPY MOTIVATED INTUITIVE STIMULATING CREATIVE ORIGINAL SUCCESSFUL AUTHORITATIVE SAFE OPEN PEACEFUL EXTROVERTED GOOD JUDGEMENT ATTENTION-GRABBING DETERMINED 8* MAXIMISING SOCIAL MARKETING Social media cannot be underestimated; the internet is literally everywhere and social platforms are ingrained into society, affecting purchasing habits and brand recognition. Regularly use social media. Pinterest users 83% 77% 80% 50% 18-29 year olds 30-49 year olds Female Have children Facebook 850 MILLION f Twitter 500 MILLION users users Google+ Pinterest 343 MILLION 8* 70 MILLION users users More than 1 BILLION Internet users used social media at least once a month. This should double by 2017. 8* Customers who engage with companies on social media spend 20-40% more on their purchases with those companies. One-third turn to branded social pages to ask questions. 67% expect a response the same day if they contact a company on social media. Of people O 40% use it to search for new products Twitter users 23.1 MILLION social media platforms. discover new brands through users OFFER CUSTOMERS REAL-WORLD VALUE Real-world products are an incredibly effective and well-established marketing tool. Whether in person at trade shows or for free via the post, use these opportunities to spread your brand. YOUR BRAND 80% 73% People surveyed remember the advertiser of a promotional product Use promotional 66% products at least once a week after People say they receiving them remember a promotional product's brand for at least a year YOUR BRAND 58% BRAND 74% Of people who attend People keep promotional products for four or more years events and trade shows say it's the best way to be remembered Promotional products They cost PROMOTIONAL PRODUCTS ARE 15% TV costs £0.003 £0.008 per impression more likely to be remembered than TV ads per impression on average Promotional products have a 50% higher response rate than targeted mailers 12 3- PromotionalPlusd Ltd Specialists in promotional gifts, corporate merchandise and branded products. www.promotionalgifts.com SOURCES: http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/ http://www.socialmediatoday.com/content/social-media-beginners-facebook http://www.entrepreneur.com/article/234202 http://blog.bufferapp.com/improve-your-marketing-unique-new-ideas http://adsolutions.yp.com/small-business-marketing-center/small-business-articles/small-business-marketing-tips-memorable-instagram http://boutiquemc.co.uk/general/colour-pyschology-why-we-chose-our-brand-colours/ http://adespresso.com/academy/blog/importance-responding-quickly-customers-social-media/ http://www.customcanvasstore.co.uk/latest-news/latest-news/psychology-colour-infographic http://www.business2community.com/branding/the-importance-of-unique-merchandising-and-branding-0381553#lbg00jx http://themarketingnetwork.com.au/services/promotion/branded-merchandise http://www.iaspromotes.com/infographic/images/measuring-value-of-promotial-products.jpg http://www.slideshare.net/guest71c04f/power-of-promotional-products-1176037