There's an internal battle raging within most companies. Not a battle between good and evil, but a battle between Sales and Marketing. While they may be working toward the same larger goal—ruling the revenue universe—Sales and Marketing teams are often worlds apart when it comes to managing leads. The following lead nurturing resources will provide you with a better understanding of the causes of low lead conversion rates, what lead nurturing is and how it benefits your marketing and sales teams by accelerating and amplifying impact on your lead funnel.