What a great concept for a graphic. This graphic, provided by Package Fox, tells of the difference between UPS and FedEx. It’s a common dilemma many people find themselves in. They want to ship a package and can’t decide whether they should go the FedEx route or the UPS route. The charts and figures in the graphic present a nice comparison of the two. First, it examines the slogans.
At the moment, FedEx’s slogan is “The World on Time.” UPS counters with the more playful “What can Brown do you for you?” Which one do you like better? I personally think the UPS one sticks out in your mind more.