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The 2012 presidential race is heating up in dramatic fashion, and Herman Cain is a lead actor. The former businessman, radio host, and chairman of the Federal Reserve Bank of Kansas City has endured a rollercoaster rise and fall in his run for the White House, and it may be only the beginning. Using EvoApp MX software, we tracked, analyzed and compared social media conversations regarding Cain and his political campaign with Gallup Poll data to better understand the correlation between Gallup numbers – traditional metrics that measure a candidate’s popularity – and social media. The results of our findings pictured in the infographic prove the increased value of mining social media data and how these two data sources together will help determine the next president of the United States of America in 2012 and the advantages of accessing and analyzing this information (speed, efficiency, detail) compared to traditional polling methods.