General Motors (GM) has seen both success and failure in its social media efforts. They continue to enlarge their budget for social media each year, taking an active role in communities where conversations can take place. They’ve been criticized as trailing competitor Ford in the social media space, but with additions of staff and increasing of assets deployed, GM is obviously looking to step up and compete in social media. GM’s transparency on Facebook and Twitter during their chapter 11 bankruptcy reorganization process demonstrated not only courage, but that large companies could be truthful and not simply focused on simply marketing a product. Their efforts paid off with huge dividends in the public’s perception of the company, and they are back in position as #1 in sales in the United States.