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It has taken a little bit longer than expected. Wrangling images and content for 101 entries has not been easy. Nonetheless, The 2010 Brand New Awards publication is nearly finalized and files will be sent to print next week and we expect to have our inventory by the end of July or early August. To get things sizzling we are offering a 20% discount — at $27.99 off the eventual retail of $34.99 — on all pre-orders, available until the books are bound, boxed, and stored at UCllc headquarters. Details, sample spreads, and ordering button in this very post.