We recently came across this B2B infographic from Marketing Sherpa. The #1 most effective demand generation tactic? Website design, management, and optimization. The #2 most effective is SEO. While it's very important to have a solid marketing budget, it's even more important to make sure that that budget is geared toward the right channels. The #1 tactic for creating engaging content is using a multi-channel messaging strategy. Is your business using new media to accomplish this?