Have you ever tried to buy a computer online? Head to HP and you'll be swamped with options. Do I want a laptop for everyday computing? Ultra-portability? High performance? Envy? Oh, what's Envy? On Dell's shop, you'll find more of the same: a slew of laptops offering "uncompromised performance" or "best-in-class performance" or "style and performance." What's the difference?
Shoppers are bombarded with confusing choices like these every day, and online retailers are paying the price. According to a new study by Harris Interactive and Tealeaf, retailers may have lost as much as $44 billion last year due to bad online customer experiences. The statistics illustrated in the accompanying infographic below are alarming; unfortunately, they're overshadowed by the graphic's poor design--an odd mix of iPads, high heels, and Microsoft Word-like clipart--which perhaps demonstrates just how difficult it is to create an effective user experience.