As the economy struggles to rebound and households continue to scale back on spending, there is an increasing trend in the business world toward investing in corporate social responsibility. Even in these tough economic times, companies realize the importance of supporting local communities and philanthropic causes. Supporting a cause that positively reflects on a brand and its core values demonstrates a commitment to making a difference. Today’s #E2sday looks at “The Business of Giving” and how companies are making an impact on philanthropies.