NHL Mascots

MediaMiser PRESENTED BY: TURNING NEWS INTO KNOWLEDGE NHL MASCOTS ON TWITTER GET A SHOT OF BAILEY 2015 NHL NHL teams have been jockeying for position during the final weeks of the season, but the battle for official mascot supremacy on Twitter has already been won: And its name is Bailey. 5% Top official mascots by share of võice StingerCBJ Stinger (Columbus Blue Jackets) 5. Gnash00 (MediaMiser tracked mascot mentions during the run-up to the Stanley Cup Playoffs.) Gnash (Nashville Predators) 10% 21 73% NJDevil00 N.J. Devil (New Jersey Devils) SJSharkie Sharkie (San Jose Sharks) BaileyLAKings Bailey (LA Kings) Six feet tall and wears jersey #72, to replicate the average daily temperature in Los Angeles Top official mascot accounts by followers 11.4K NJDevil00 13.2K 14.1K LouieSTLBlues CanucksFIN 19.3K SJSharkie 39.3K LA BaileyLAKings BaileyLAKings "The world's sassiest Lion with a little attitude on the side." Named the best mascot in four major sports leagues by the Cartoon Network in 2014 Joined Oct. 2010 41.6k total tweets SJSharkie "Hardest working fish in the NHL." 10.5k total tweets Joined Mar. 2010 NJDevil00 "The OFFICIAL Twitter of N.J. Devil, the @NHLDevils Mascot." Joined Apr. 2011 5.5k total tweets OK, so we know about the official mascots on Twitter but there are unofficial ones, too: Top unofficial mascot accounts by followers 8,000 3,400 620 IceBurghNHL Iceburgh (Pittsburgh Penguins) WildWing 93 Wildwing (Anaheim Ducks) YouppiHabs Youppi (Montreal Canadiens) Having fans interact In tweets mentioning online with your team's mascot only helps your most NHL mascots, the mascot's NHL team was mentioned overall popularity an average of and brand strength, 20% especially for families with kids. of the time. C MEDIAMISER 2015 www.mediamiser.com @mediamiser