mobile devices in the US.
(thats 91% of Americans)
smart phones in the U S.
(or 23% of all mobile devices)
ls optimizing the mobile marketing experience important?
31.6% yes 28% not sure 24.8% still testing 32.8% no
Does your company offer mobile versions of your websites and/or landing pages?
23% no 9.4% not sure 67.5% yes
Of the companies offering mobile versions and/or landing pages:
68% - Their mobile site only has content for mobile audiences
32% - Their mobile site mirrors the full site
“Not only are (mobile, social media, and email tactics) being widely used, but many ore using a combination of all three -email on mobile devices, email within social networks and social networks on mobile devices”
75% of internet connected homes use social networks (that’s 61 5%
of all U S households)
97% of US households use email
66% of marketers are integrating
social media with their e-mail
Which social netwoiks or tools are integrated into
your e-mail marketing efforts?
The NEW Marketing Trifecta
Email Social Media
“Now ishe time, if they haven’t already, for marketers to start experimenting with mobile and social to find what works best for their organizations They must remember however, that whatever they do to experiment should be a relevant, positive user experience; because if they can’t provide that then it’s better to provide no experience at all”
What is your company’s primary goalfor your social media efforts in 2010?
1.8% - Improve CRM data
7.2% - learn more about behavior
10.3% - tie multiple media channels
11.3% - content distribution
15% - increase leads
40.6% - brand awareness
13.8% - drive on increase in sales
Which social media metrics
does your company track?
change in % of friends/followers - 65.5%
site traffic driven by social - 59.5%
mentions - 39%
new leads generated - 35.7%
sales - 28.5%
key lnfluencers/reach of messaging - 25.7%
duration of engagement - 21.6%