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New World Marketing

285 million
mobile devices in the US.
(thats 91% of Americans)

70 million
smart phones in the U S.
(or 23% of all mobile devices)

ls optimizing the mobile marketing experience important?
31.6% yes 28% not sure 24.8% still testing 32.8% no

Does your company offer mobile versions of your websites and/or landing pages?

23% no 9.4% not sure 67.5% yes

Of the companies offering mobile versions and/or landing pages:
68% - Their mobile site only has content for mobile audiences
32% - Their mobile site mirrors the full site



“Not only are (mobile, social media, and email tactics) being widely used, but many ore using a combination of all three -email on mobile devices, email within social networks and social networks on mobile devices”

75% of internet connected homes use social networks (that’s 61 5%
of all U S households)

97% of US households use email

66% of marketers are integrating
social media with their e-mail
marketing campaigns

Which social netwoiks or tools are integrated into
your e-mail marketing efforts?

91% facebook
83.9% twitter
48% linkedin
34.1% YouTube
14.6% ShareThis
12.7% digg
11.5% myspace
3.7% foursquare
3.4% yelp

FIowtown.

The NEW Marketing Trifecta

Email Social Media

“Now ishe time, if they haven’t already, for marketers to start experimenting with mobile and social to find what works best for their organizations They must remember however, that whatever they do to experiment should be a relevant, positive user experience; because if they can’t provide that then it’s better to provide no experience at all”

What is your company’s primary goalfor your social media efforts in 2010?

1.8% - Improve CRM data
7.2% - learn more about behavior
10.3% - tie multiple media channels
11.3% - content distribution
15% - increase leads
40.6% - brand awareness
13.8% - drive on increase in sales


Which social media metrics
does your company track?

change in % of friends/followers - 65.5%
site traffic driven by social - 59.5%
mentions - 39%
new leads generated - 35.7%
sales - 28.5%
key lnfluencers/reach of messaging - 25.7%
duration of engagement - 21.6%

New World Marketing

shared by admin on Mar 18, 2011 in Business

New World Marketing

shared by admin on Mar 18, 2011 in Business

78K views

275 faves

21 comments

One of many other industries affected by the Internet age has definitely been marketing. Because marketing is all about communication, the Internet has proved to be a certified playground for marketin...
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