A New Way to See the Android vs. Apple Battle

APPS ® ORANGES UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY PEOPLE LOVE To COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS-NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A UTTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES. THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS. GOOGLE PLAY MA RKET SHA RE APPLE APP STORE MARKET SHARE 74.4% $5.1 MILLION 18.2% DAILY REVENUE $1.1 MILLION CATEGORY BY CATEGORY ANDROID'S OPEN AND CUSTOMIZABLE PLATFORM HAS TRIGGERED A SZEABLE CATEGORY OF PERSONALIZATION APPS. GAMES & ENTERTA IN MENT 26% 14% GAMES & ENTERTAINMENT 11% PERSONALIZATION 12% EDUCATION 10% 8% BOOKS & REFERENCE BOOKS & REFERENCE WHEN IT COMES TO THE TOP PUBLUSHERS FOR EACH PLATFORM, THERES UTTLEC E CORRELATION BETWEEN THE NUMBER OF APPS TOP PUBLISHERS PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED (ORDERED BY NUMBER OF DOWNLOADS). GOOGLE GOOGLE PEV APPLE GAMELOFT FACEBOOK ROVIO DISNEY 144 266 135 126 60 31 23 13 COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S. RUSSIA TOP 5 COUNTRIES: GROWTH IN REVENUE, 2012 +143% E SWEDEN JAPAN 64% +96% +138% FINLAND +111% +37% +112 % DENMA RK +11% + 60% KOREA +94% +40% UK + 118% +46% +110% +74% TAIWAN FRANCE CHINA APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS - EVEN WITH A KEYWORD MISSPELLED. 10,523 15,630 11,127 Q RESTERAUNT Q HOTWLS 4,537 Q FASION 20,574 19,316 862 Q CAMARA 19 Q NEWZ GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER PRICE POINT DISTRIBUTION OF PRICE POINTSS (FROM TOP 100 APPS AS OF 7/9/2013). DIFFERENT PRICE POINTS DIFFERENT PRICE POINTS FEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE MOST EXPENSIVE APPS (AND EVEN IF YOU PAY S099 FOR VIP BLACK ON IOS, YOU CAN'T ACTIVATE THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME IN EXCESS OF E1 MILLION.") A $999.99 PRICE CAP IS IMPOSED BY APPLE A $200 PRICE CAP IS IMPOSED BY GOOGLE PREEBS VUVUZELA WORLD CUP VIP BLACK TAP MENU NURSING CENTRAL GOT CASH? ALPHA TRADER MIGHTY BRACE PRO MBE PREPARATION MOST EXPENSIVE PLAY APP THE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID NEWCOMERS AND REVENUE APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE GAP WITH THE APP STORE. PROPORTION OF REVENUE: 5% 10% 15% 20% 5* 10% 15% 20% IPHONE TOR 300 U S APPS IPAD PROPORTION OF REVENUE: IPHONE NEW PUBLISHERS OF THE TOP 250 U.S. PUBLISHERS IPAD RISKY BUSINESS ALTHOUGH ALL IOS APPS SOMETIMES SEND UNENCRYPTED DATA, 84% OF USERS CONSIDER IOS TO BE MORE SECURE THAN ANDROID. SENDS/RECEIVES DATA * WITHOUT ENCRYPTION 100% 92% D AD NETWORKS AND ANALYTICS 60% 50% 60% O LOCATION TRACKING 42% SINGLE SIGN-ON d' SUPPORT 50% 52% D CONTACTS AND ADDRESSES 54% 20% 14% A CALENDAR 0% GRAPHIC BY BEUTLER INK FOR KINVEY SOURCES: Apperain, Appthority "App Reputation Report", Distimo "2012 Year in Roview' report, Distimo "May 2013 A Granular App Level Look at Rovenues Google Play vs. Apple App Storo report, Gartner, Impiger Mobile inc "Amzing Android App Market Stats Sideshare, Maka Useot, BO kinvey Beutler Ink Mashable, Searchman SEO "App Store SEO Slideshare, Statista, TechCrunch, The Richest (F$159= 661$ 007$ 007$