New TLDs: The Future of Domain Names

+ http://www.future-domains.ntlds >> NEW TOP LEVEL DOMAINS The FUTURE of Website Domain Names POLICED BY ICANN (Internet Corporation for Assigned Names and Numbers) since 1998 What is a gTLD? Second Level Domain (Domain) Third Level Domain (an example) (Subdomain) https://maps.google.com Generic Top Level Domain 1998 2000 2004 2012 2013 9TLDS Timeline added .aero, .biz, added .asia, .cat, 8 x 9TLDS - .com, .edu, .gov, .int, .mil, .net, .org & .arpa .coop, .info, .museum, .name, & .pro jobs, .mobi, .post, .tel, xxX, and .travel ICANN accepts applications for new 9TLDS ICANN is publishing initial evaluation results for new TLDS Launch Schedule for new TLDS JUNE 2012 - MARCH 2013 MID 2013 (EST.) JUNE 2012 HNew GTLDS Timeline H JAN. 2012 MARCH 2013 Application Period begins Applications become public Review Period First evaluation Results & Trademark Clearing House Live Registration Total spent on applications $357 Million 1930 34% 643 of those were Brand Name applications (34% of total) and 751 applications are competing for the same TLD. Total Registrations OVERALL TOTALS TOP NUMBER OF APPLICATIONS BY COUNTRY NUMBER OF NEW gTLD APPLICATIONS BY CONTINENT 675 JAPAN 911 EUROPE NORTH AMERICA |LUXEMBURG 884 303 NORTH AMERICA ASIA PACIFIC 24 17 LATIN AMERICA AFRICA CAYMAN ISLANDSI BRITISH VIRGIN TISLANDS TOP NUMBER OF APPLICATIONS BY APPLICANT donuts Google .... amazon.com TOP LEVEL DOMAIN 307 HOLDINGS FAMOUS FOUR MEDIA 68 101 75 60 Top Level Domain Google Amazon Famous Four Media Donuts Inc. Most Highly Contested gTLDs (more than one applicant for the same TLD) „blog .design .inc .LLC .app .art .music .home .shop .movie .book 4 Top Valuable gTLDs (as determined by Sedo) $, $4 .shop .web .site .music.hotel Top Registry Providers 8% ARI REGISTRY SERVICES 160 TOTAL APPLICATIONS 12th VeriSign 236 1930 16% Afilias 305 172 IX Pemand Media" 334 18% neustar 353 NEW OPPORTUNITIES GLOBAL FOCUS DOWNSIDES • New & innovative branding and marketing opportunities • Protecting brand, trademark, personal/business identity • More relevant domain names • More culturally, globally and linguistically inclusive internet Appeal to global market • Increase in geographic • Fears of controlling web traffic, web searching with Google's high number of applications • Potential dangers in exploiting internet users' unfamiliarity with communities • Appeal to specific geographic for target market • Memorable and easy domain new TLDS • Criminal activity, fraud, phish- ing, spam, spreading viruses, etc. • Potential for brand abuse will expand significantly areas name choices • Increase in specific online communities, niche markets and geo marketing WHAT SHOULD YOU D0... Make yourself Evaluate your Pre-Register your aware of all the corporation's strategic domains to secure your chance of owning a new 9TLD domain and get updates on pricing, policies and New GTLDS that are being introduced to situation and the implications if someone else registers your business name or keyword in your industry gTLD. know which domain strings may apply to you. deadlines. SOURCES http://newgtlds.icann.org/en http://icannwiki.com/index.php/New_gTLD_Stats Spapaki.com THE DOMAIN EXPERTS 3. 2.