New Product Failure Rates

NEW PRODUCT FAILURE RATES 1 of 3 launched products fail despite research and planning 1 out of 4 projects that enter development make it to the market 46% of all resources allocated to new products by U.S firms is spent on failed products SUCCESS Source: Stevens, G.A. and Burley, J, “3,000 Raw Ideas = 1 Commercial Success!", (May/June 1997) LAUNCHES ) PROJECTS 100 IDEAS 3000 © 2010, GREG OSURI, GREGOSURI.COM. ALL RIGHTS RESERVED.