Social Analytics are evolving faster than most marketers can keep up. We are betting on the evolving field of social analytics to equip our teams with the insights we need to understand consumer attitudes and behaviors and to harness these insights for business value. Most of us realize the potential but are still ill equipped to act on it. Tackling this subject in our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights, we present you with a new framework for social analytics. Here are some key metrics to get you started.