The New Four Ps of Customer Behavior

The New "Four Ps" of Customer Behavior 4 Pervasive -21 %of all tablet use "Let me shop wherever I am." Occurs in bed. Participatory 50% of users have "I have a voice now and I am going to use it." created content online. Personalized of online buyers 35% are willing to share personal information to receive relevant coupons "Make it relevant to me." Prescriptive of shoppers use their smartphones 44% to look for the best "I'm in control of the price while in-store shopping process." McKinsey on Marketing & Sales