Networked Entertainment: The ABC’s

Networked ΕΝΤERΤΑΙΝΜΕΤT THE ABCS ALGORITHMS, BRANDS AND CONNECTIONS No differentiation between content creators, distributors and brands 72% Cable network (HBO, USA, TNT, etc.) 74% 73% Online streaming video platform (Netflix, Hulu, Amazon Prime) EQUALLY TRUST CONTENT TO BE ENTERTAINING Traditional broadcast network (NBC, CBS, АВС, etc.) 75% Brand you buy This is entertainment networked – both physical (technology) and social Crelationships) and is comprised of: Algorithms Most consumers comfortable with predictive recommendations for entertainment NAME Featured 60% 69% Videos AGE are likely to provide personal information to get more tailored recommendations online agree predictive recommendations help navigate and prioritize entertainment content Brands B Trusted brands drive engagement 80% 63% Are likely to WATCH videos created by brands/companies they like Are likely to SHARE videos created by brands/companies they like Connections Relationships drive results for brands Because of good branded content... 37% Paid attention to 37%% future content from the company Chose to buy the 29% company's products or services Recommended the Shared positive 34% Pompany to a friend, 29% company opinions or family member or colleague experiences online Methodology: Data was taken from Networked Entertainment: The ABCS Edelman 2015 The study was conducted in the U.S. and U.K. The above results are U.S. only For more information, please visit www.edelman.com/NetworkedEntertainment united entertainment Edelman Berland Edelman group DE Concan