LeBron James of the Miami Heat has already scooped his first finals MVP, leading his team to top spot in the "Inaugural 2012 NBA Social Playoffs". James beat Kobe Bryant and the Los Angeles Lakers into second spot in a simulation run by theScore, which looked at which NBA team has the strongest overall social media presence. The road to the finals was a tough one, with factors such as: Facebook likes, Twitter followers, Google+ circles and Twitter Interactions to decide each round of the bracket. There's a breakdown of LeBron's social effect, and a breakdown of twitter activity throughout the 2011/2012 season.