Navigating Social Media: A Field Guide

NAVIGATING SOCIAL MEDIA A FIELD GUIDE CLOUDS. BECOME ADEPT WITH FACEBOOK GOOGLE + LINKEDIN THE SOCIAL MEDIA ENVIRONMENT YOUTUBE PINTEREST TWITTER Start exploring now. Get the field guide at 9CLOUDS.COM/FIELDGUIDE MARKET: B2B OR B2c AUDIENCE: NEW CUSTOMERS CURRENT CUSTOMERS KEY DECISION-MAKERS TIME: <1 HOUR PER WEEK, 1-2 HOURS PER WEEK, 2+ HOURS PER WEEK MARKET FACEBOOK B2C A DIGITAL PHOTO DIRECTORY AUDIENCE CURRENT CUSTOMERS Facebook business pages are virtual storefront where businesses and customers TIME can communicate with one another. THE FACTS ABOUT FACEBOOK AVERAGE TIME SPENT ON FACEBOOK PER USER IS 8.3 HOURS PER MONTH FACEBOOK wwww wwwww AVERAGE TIME SPENT PER FACEBOOK VISIT 76% OF FACEBOOK USERS LOG IN AT LEAST ONCE A DAY 21% OF FACEBOOK USERS ARE 45-64 YEARS OLD 20 MINUTES 50% OF 18-24 YEAR OLDS GO ON FACEBOOK WHEN THEY WAKE UP 42% OF MARKETERS REPORT FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS 16 MILLION LOCAL BUSINESS PAGES HAVE BEEN CREATED AS OF MAY 2013 100% INCREASE FROM THE PREVIOUS YEAR MARKET TWITTER B2C A DIGITAL PARTY LINE PHONE AUDIENCE NEW CUSTOMERS Twitter is a party line phone allowing users to share short bursts of content and listen TIME to others even if they don't know them. 2+ THE FACTS ABOUT TWIITTER 230 MILLION TWITTER M ONTHLY US ERS • =1 MILLION 100% OF TWITTER USERS LISTEN TO THEIR TWITTER STREAM, BUT ONLY TWEETS WITH IMAGE LINKS GET 2X THE ENGAGEMENT RATE OF THOSE WITHOUT 60% ACTIVELY TWEET 2.1 BILLION 66% OF USER-GENERATED TWEETS THAT MENTION BRANDS COME FROM MOBILE USERS SEARCHES EVERY 24 HOURS 75% OF USERS ARE MORE LIKELY TO PURCHASE FROM A BRAND THEY FOLLOW ON TWITTER YOUR TWEETS HAVE A 12X HIGHER CHANCE OF BEING 42% OF TWITTER USERS LEARN ABOUT PRODUCTS AND SERVICES VIA TWITTER. RETWEETED IF YOU ASK FOR IT, AND A 23X HIGHER CHANCE IF YOU ACTUALLY SPELL OUT THE WORD "RETWEET" MARKET LINKEDIN B2B A DIGITAL CHAMBER MIXER AUDIENCE DECISION-MAKERS LinkedIn connects you to professionals within and outside of your industry. It's like a Chamber mixer, you can show up and swap business cards, but it's not a big deal if you are absent for a few weeks. TIME <1 THE FACTS ABOUT LINKEDIN 238 MILLION USERS LINKEDIN OVER 200 COUNTRIES AND TERRITORIES ALL OVER THE WORLD (AS OF AUG 2013) OF LINKEDIN 27% VISITS ARE VIA MOBILE ENDORSEMENTS ARE HELPING MEMBERS BUILD OUT THERE ARE OVER 28 PEOPLE SEARCHED ON THE MOBILE APP PER SECOND THEIR PROFESSIONAL PROFILES AND MAKE THEM 4X MORE LIKELY TO BE VIEWED ON LINKEDIN MARKET PINTEREST B2C A DIGITAL INSECT COLLECTION AUDIENCE NEW CUSTOMERS Pinterest is visual way to save and share interesting content online. Like an insect collection, you can categorize each pin and discover new content from other people's collections. TIME 1-2 THE FACTS ABOUT PINTEREST $179 PINTEREST AVERAGE ORDER VALUE ($80 FOR FACEBOOK AND $69 FOR TWITTER) 34% OF USERS HAVE A 69% ENGAGE WITH PINS OF THINGS THAT THEY'LL EVENTUALLY OWN HOUSEHOLD INCOME OF AT LEAST $100,000 36% MORE CLICKS ON PINS WITH PRICE TAGS MARKET YOUTUBE B2C A DIGITAL DAD, TEACHING YOU TO TIE A TIE AUDIENCE NEW CUSTOMERS YouTube is a video-sharing website where registered users can upload, view and share videos. It's a perfect place to learn and teach customers about your product or market. TIME <1 THE FACTS ABOUT YOUTUBE OVER 6 BILLION YOUTUBE HOURS OF VIDEO ARE WATCHED EACH MONTH ON YOUTUBE THAT'S ALMOST AN HOUR FOR EVERY PERSON ON ACCORDING TO NIELSEN, YOUTUBE REACHES MORE U.S. EARTH ADULTS AGES 18-34 THAN ANY CABLE NETWORK 70% OF YOUTUBE TRAFFIC COMES FROM OUTSIDE THE U.S. YOUTUBE IS LOCALIZED IN 56 COUNTRIES AND ACROSS 25% OF YOUTUBE'S GLOBAL WATCH TIME IS MADE UP 61 LANGUAGES FROM MOBILE, MORE THAN ONE BILLION VIEWS A DAY MARKET B2C A DIGITAL YELLOW PAGES AUDIENCE NEW CUSTOMERS Google Plus integrates with Google products including Places, which showcases your business on a map with reviews and details. As the world's Yellow Pages, it's an essential place for local businesses to start online. TIME <1 THE FACTS ABOUT GOOGLE + 100% OF GOOGLE PLUS CONTENT IS INDEXED TO SHOW UP IN GOOGLE SEARCH RESULTS GOOGLE. INTEGRATED SEEMLINESS WITH THE NUMBER-ONE EMAIL CLIENT IN THE WORLD: 35% MORE MONTHLY VISITS THAN FACEBOOK GMAIL ACLOUDS. It's a wild social media world out there. Make sure you always have your social media field guide handy when deciding which digital tools to use and how to use them effectively for your business.Get your field guide by navigating to: 9CLOUDS.COM/FIELDGUIDE http://expandedramblings.com/index.php/everything-you-ever-wanted-to-know-about-linkedins-1-billon-endoreemente-infographie/ http://www.bluerisemedia.com/linkedin-stats-demographics-of-the-professional-network-infographic/ http://blog.linkedin.com/2012/09/05/more-mobile-goodness/ http://www.shiftdigitalmedia.com/news/20-awesome-facts-about-linkedin-2012-edition/ http://venturebeat.com/2013/08/01/linkedin-reports-strong-qa-resulte-memberehip-grows-to-238m-users/ http://visual.ly/1o-amazing-linkedin-statistics-2013 http://www.cmawire.com/ems/customer-experience/35-kay-twitter-statistics-infographic-012384.php http://www.convinceandeonvert.com/twitter/7-surprising-statistics-about-twitter-in-america/ https://busines.twitter.com/audilences-twitter http://blog.bufferapp.com/10-new-twitter-stats-twitter-statisties-to-help-you-reach-your-followers http://www.jefbullas.com/a013/1o/o9/60-sensatiomal-social-media-facts-and-statistios-on-twitter-in-2013/ http://www.statistiebrain.com/twitter-statistics/ http://www.mediabistro.com/alltwitter/tag/twitterstatisties 699MILLION NO 9, 10 0 NO 38 50% of Fortune 100 100 HOURS NO 3 4 3 DAILY ACTIVE FACEBOOK USERS TWEETS ARE SENT EVERY SECOND COMPANIES HIRE THROUGH LINKEDIN YOUTUBE EVERYOADED TO MOST-VIEWED WEBSITE IN THE U.S. SOURCES 1.15 BILLION USERS + 500 MILLION USERS 30% HESSEREACCESS 1 BILLION UNIQUE USERS 12 MILLION USERS IN THE U.s 600 MILLION REGISTERED USERS EACH MONTH