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NATURAL: From The Consumers Perspective

BUZZBACK think forward What makes a product natural? Do consumers really care? Are natural products worth it? Hear what people are really saying about natural! HOW CONSUMERS PERCEIVENATURAL PUPorgānic pure real nature green THE MOST SIMILAR WORD TONATURAL unprocessed adlies TOP CATEGORIES/ITEMS WHEREBEING NATURALISIMPORTANT 76% FRUITS & VEGETABLES HEALTH PRODUCTS DAIRY use or purchase natural products, depending on the category/ item DRINKS MEAT & POULTRY VITAMINS & SUPPLEMENTS GARDENING SUPPLIES ТОРІCAL CREAMS HOUSEHOLD CLEANERS BEAUTY PRODUCTS OTC MEDICINES FUELS& ENERGY About 6 in]0 agree natural products are.. #1 LESS PROCESSED TRENDY/ POPULAR EXPENSIVE BARRIER TOPURCHASING NATURALPRODUCTS BETTER FOR ME WITHOUT CHEMICALS BETTER FOR ENVIRONMENT SAFER COST HOW BRANDS COMMUNICATENATURAL INFORMATION SOURCES LEARN/DISCOVER NATURAL PRODUCTS THROUGH. BRAND/PRODUCT WEBSITE TELEVISION COMMERCIALS FRIEND/FAMILY RECOMMENDATION IN-STOREDISPLAYS INTERNET SEARCHES PRODUCT PACKAGING 52% 33% 22% 21% 21% 21% BESTINDICATIONS OF ANATURAL PRODUCT. ELEMENTS ON PACK COMMUNICATION 31% TOP 5 CLAIMS CLAIMS ON PACKAGE PULP FREE (1) 100% natural (2) all-natural (3) organic (4) made with natural 38%. INGREDIENT LABEL 2% IMAGES/GRAPHICS ingredients (5) unrefined/ unprocessed 16%Juncep% PRODUCTNAME NUTRITION FACT LABEL Orange Flavour 3% BRAND/COMPANY NAME MOSTMENTIONED NATURAL BRANDS/COMPANIES. BRANDS RELATIVE LOGO SIZE INDICATES MENTION FREQUENCY method. Nature Made. WHOLE FOODS. a cleaner clean Ay's Toms seventh GENERATION natural Kashi care MAR KET Stonyfield O Maine Naked. The Seven Whole Grain Company Dle BURT'S BEES Johnnon-Johnson Aveeno. PeG Earth Friendly Natural Personal Care Produets ACTIVE NATURALS. Survey includes 201 US respondents, ages 18+. For more information, email [email protected]. © 2012 BuzzBack LLC www.buzzback.com

NATURAL: From The Consumers Perspective

shared by BuzzBack on Nov 20
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One of the hottest buzz words in marketing today is ‘natural.’ But why? We asked 201 consumers, ages 18+, all the nitty-gritty details about how they perceive natural and how brands communicate na...

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