Mythbusting Doorbusters - Why 25% is good enough!

Insights by ShubMob Holiday Shopping Preferences (Men Vs. Women) Overall, type of product is still the dominant driver of holiday sales Unlike what many think of door-busters, discounts no longer eclipse product utility. Contrary to expectation, people stopped buying things just because they are cheap - they are only buying things that they need. E 10 Overall 은 Utility Score E7 Overall 10.1 inch Tablet / eReader Utility 16GB 4inch Smartphone 200-piece Lego Kit 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Score Overall 4 Utility Cashmere Sweater Columbia Ski Jacket Score Christmas Sales Eau du Cologne Express Jeans R/C Helicopter Wool Plush Peacoat New Year Sales Thanksgiving Sales 25% 40% XBOX 360 / PlayStation 3 50% 60% 80% Products Types of Sales Discounts Product Preference Total Utility for Men I Total Utility for Women Women preferred Xbox 360/Playstation 3 and 50-piece all-in-one toolkit as top buys, followed by R/C Helicopter and 10-inch Tablet - Men preferred Xbox 360/Playstation 3, 42-inch 1080p HD, followed by Smartphone, Eau-de- Cologne and R/C helicopter -Least preferred by men: Express Jeans, Wool Plush Peacoat, and Lego Kit - Least preferred by women: Blue-ray player and Smartphone Utility 2.5 2 1.5 1 0.5 10.1 inch Tablet/eReader 16GB 4inch Smartphone Products Express Jeans R/C Helicopter 200-piece-Lego Kit Eau de Cologne Wool Plush Peacoat XBox 360/ PlayStation 3 Women prefer tablets to smartphones and men prefer smartphones to tablets. Biggest differences: Men and women differ most in their preferences towards Smartphone, HD TV, Blue ray disc player, and Cashmere sweater. Biggest surprises: More men than women prefer to buy Cashmere sweater and Eau-de-cologne this holiday season, while more women than men prefer to buy 50-piece workshop toolkit and 200-piece Lego Kit. Irrespective of the economy, we still like to buy gifts for our loved ones. Category Preference Average Utility for Men * Average Utility for Women Utility - As expected, more men than women indulge in electronics sales 2.5 1.5- 0.5 Category Electronics Workshop Tools Toys Clothes Accessories and Apparel Price Preference I Average Utility for Men I Average Utility for Women - Women are more price sensitive than men Utility - Men seem to associate more value with increased price as seen in their preference for higher price items and lower discounts. 2.5 1.5 1 0.5 0-$50 $51-$100 $101- $200 Price Band $201-$300 $300+ Sales Preference O Total Utility for Men O Total Utility for Women Men prefer Christmas Sales Women prefer New Year Sales Utility 2 1.8 1.6 1.4 1.2 0.8 0.6 0.4 0.2 Christmas Sales New Year Sales Thanksgiving Sales Type of Sale Discount Preference Total Utility for Men Total Utility for Women - Men prefer 25% and 50% discounts - Women prefer 25% and 80% discounts Utility 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0- Discount 25% Discount 40% Discount 50% Discount 60% Discount 80% Discount Bottomline: 25% discount is good enough for the right products! Overall Best Product XBox 360/Playstation 3-with a discount of 25% for Christmas and New Year Sales to attract both male buyers and female buyers. Methodology This study was conducted from Nov 24 to Nov 25, 2011 using choice modeling over mobile media. 521 respondents participated in this study. The products shown above were selected from the best deals on social media, slickdeals.net, and Amazon Best Seller lists. For full survey methodology, please contact us at [email protected] shubmob [email protected] 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Cashmere Sweater Columbia Ski Jacket 2. Insights by ShubMob Holiday Shopping Preferences (Men Vs. Women) Overall, type of product is still the dominant driver of holiday sales Unlike what many think of door-busters, discounts no longer eclipse product utility. Contrary to expectation, people stopped buying things just because they are cheap - they are only buying things that they need. E 10 Overall 은 Utility Score E7 Overall 10.1 inch Tablet / eReader Utility 16GB 4inch Smartphone 200-piece Lego Kit 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Score Overall 4 Utility Cashmere Sweater Columbia Ski Jacket Score Christmas Sales Eau du Cologne Express Jeans R/C Helicopter Wool Plush Peacoat New Year Sales Thanksgiving Sales 25% 40% XBOX 360 / PlayStation 3 50% 60% 80% Products Types of Sales Discounts Product Preference Total Utility for Men I Total Utility for Women Women preferred Xbox 360/Playstation 3 and 50-piece all-in-one toolkit as top buys, followed by R/C Helicopter and 10-inch Tablet - Men preferred Xbox 360/Playstation 3, 42-inch 1080p HD, followed by Smartphone, Eau-de- Cologne and R/C helicopter -Least preferred by men: Express Jeans, Wool Plush Peacoat, and Lego Kit - Least preferred by women: Blue-ray player and Smartphone Utility 2.5 2 1.5 1 0.5 10.1 inch Tablet/eReader 16GB 4inch Smartphone Products Express Jeans R/C Helicopter 200-piece-Lego Kit Eau de Cologne Wool Plush Peacoat XBox 360/ PlayStation 3 Women prefer tablets to smartphones and men prefer smartphones to tablets. Biggest differences: Men and women differ most in their preferences towards Smartphone, HD TV, Blue ray disc player, and Cashmere sweater. Biggest surprises: More men than women prefer to buy Cashmere sweater and Eau-de-cologne this holiday season, while more women than men prefer to buy 50-piece workshop toolkit and 200-piece Lego Kit. Irrespective of the economy, we still like to buy gifts for our loved ones. Category Preference Average Utility for Men * Average Utility for Women Utility - As expected, more men than women indulge in electronics sales 2.5 1.5- 0.5 Category Electronics Workshop Tools Toys Clothes Accessories and Apparel Price Preference I Average Utility for Men I Average Utility for Women - Women are more price sensitive than men Utility - Men seem to associate more value with increased price as seen in their preference for higher price items and lower discounts. 2.5 1.5 1 0.5 0-$50 $51-$100 $101- $200 Price Band $201-$300 $300+ Sales Preference O Total Utility for Men O Total Utility for Women Men prefer Christmas Sales Women prefer New Year Sales Utility 2 1.8 1.6 1.4 1.2 0.8 0.6 0.4 0.2 Christmas Sales New Year Sales Thanksgiving Sales Type of Sale Discount Preference Total Utility for Men Total Utility for Women - Men prefer 25% and 50% discounts - Women prefer 25% and 80% discounts Utility 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0- Discount 25% Discount 40% Discount 50% Discount 60% Discount 80% Discount Bottomline: 25% discount is good enough for the right products! Overall Best Product XBox 360/Playstation 3-with a discount of 25% for Christmas and New Year Sales to attract both male buyers and female buyers. Methodology This study was conducted from Nov 24 to Nov 25, 2011 using choice modeling over mobile media. 521 respondents participated in this study. The products shown above were selected from the best deals on social media, slickdeals.net, and Amazon Best Seller lists. For full survey methodology, please contact us at [email protected] shubmob [email protected] 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Cashmere Sweater Columbia Ski Jacket 2. Insights by ShubMob Holiday Shopping Preferences (Men Vs. Women) Overall, type of product is still the dominant driver of holiday sales Unlike what many think of door-busters, discounts no longer eclipse product utility. Contrary to expectation, people stopped buying things just because they are cheap - they are only buying things that they need. E 10 Overall 은 Utility Score E7 Overall 10.1 inch Tablet / eReader Utility 16GB 4inch Smartphone 200-piece Lego Kit 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Score Overall 4 Utility Cashmere Sweater Columbia Ski Jacket Score Christmas Sales Eau du Cologne Express Jeans R/C Helicopter Wool Plush Peacoat New Year Sales Thanksgiving Sales 25% 40% XBOX 360 / PlayStation 3 50% 60% 80% Products Types of Sales Discounts Product Preference Total Utility for Men I Total Utility for Women Women preferred Xbox 360/Playstation 3 and 50-piece all-in-one toolkit as top buys, followed by R/C Helicopter and 10-inch Tablet - Men preferred Xbox 360/Playstation 3, 42-inch 1080p HD, followed by Smartphone, Eau-de- Cologne and R/C helicopter -Least preferred by men: Express Jeans, Wool Plush Peacoat, and Lego Kit - Least preferred by women: Blue-ray player and Smartphone Utility 2.5 2 1.5 1 0.5 10.1 inch Tablet/eReader 16GB 4inch Smartphone Products Express Jeans R/C Helicopter 200-piece-Lego Kit Eau de Cologne Wool Plush Peacoat XBox 360/ PlayStation 3 Women prefer tablets to smartphones and men prefer smartphones to tablets. Biggest differences: Men and women differ most in their preferences towards Smartphone, HD TV, Blue ray disc player, and Cashmere sweater. Biggest surprises: More men than women prefer to buy Cashmere sweater and Eau-de-cologne this holiday season, while more women than men prefer to buy 50-piece workshop toolkit and 200-piece Lego Kit. Irrespective of the economy, we still like to buy gifts for our loved ones. Category Preference Average Utility for Men * Average Utility for Women Utility - As expected, more men than women indulge in electronics sales 2.5 1.5- 0.5 Category Electronics Workshop Tools Toys Clothes Accessories and Apparel Price Preference I Average Utility for Men I Average Utility for Women - Women are more price sensitive than men Utility - Men seem to associate more value with increased price as seen in their preference for higher price items and lower discounts. 2.5 1.5 1 0.5 0-$50 $51-$100 $101- $200 Price Band $201-$300 $300+ Sales Preference O Total Utility for Men O Total Utility for Women Men prefer Christmas Sales Women prefer New Year Sales Utility 2 1.8 1.6 1.4 1.2 0.8 0.6 0.4 0.2 Christmas Sales New Year Sales Thanksgiving Sales Type of Sale Discount Preference Total Utility for Men Total Utility for Women - Men prefer 25% and 50% discounts - Women prefer 25% and 80% discounts Utility 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0- Discount 25% Discount 40% Discount 50% Discount 60% Discount 80% Discount Bottomline: 25% discount is good enough for the right products! Overall Best Product XBox 360/Playstation 3-with a discount of 25% for Christmas and New Year Sales to attract both male buyers and female buyers. Methodology This study was conducted from Nov 24 to Nov 25, 2011 using choice modeling over mobile media. 521 respondents participated in this study. The products shown above were selected from the best deals on social media, slickdeals.net, and Amazon Best Seller lists. For full survey methodology, please contact us at [email protected] shubmob [email protected] 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Cashmere Sweater Columbia Ski Jacket 2. Insights by ShubMob Holiday Shopping Preferences (Men Vs. Women) Overall, type of product is still the dominant driver of holiday sales Unlike what many think of door-busters, discounts no longer eclipse product utility. Contrary to expectation, people stopped buying things just because they are cheap - they are only buying things that they need. E 10 Overall 은 Utility Score E7 Overall 10.1 inch Tablet / eReader Utility 16GB 4inch Smartphone 200-piece Lego Kit 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Score Overall 4 Utility Cashmere Sweater Columbia Ski Jacket Score Christmas Sales Eau du Cologne Express Jeans R/C Helicopter Wool Plush Peacoat New Year Sales Thanksgiving Sales 25% 40% XBOX 360 / PlayStation 3 50% 60% 80% Products Types of Sales Discounts Product Preference Total Utility for Men I Total Utility for Women Women preferred Xbox 360/Playstation 3 and 50-piece all-in-one toolkit as top buys, followed by R/C Helicopter and 10-inch Tablet - Men preferred Xbox 360/Playstation 3, 42-inch 1080p HD, followed by Smartphone, Eau-de- Cologne and R/C helicopter -Least preferred by men: Express Jeans, Wool Plush Peacoat, and Lego Kit - Least preferred by women: Blue-ray player and Smartphone Utility 2.5 2 1.5 1 0.5 10.1 inch Tablet/eReader 16GB 4inch Smartphone Products Express Jeans R/C Helicopter 200-piece-Lego Kit Eau de Cologne Wool Plush Peacoat XBox 360/ PlayStation 3 Women prefer tablets to smartphones and men prefer smartphones to tablets. Biggest differences: Men and women differ most in their preferences towards Smartphone, HD TV, Blue ray disc player, and Cashmere sweater. Biggest surprises: More men than women prefer to buy Cashmere sweater and Eau-de-cologne this holiday season, while more women than men prefer to buy 50-piece workshop toolkit and 200-piece Lego Kit. Irrespective of the economy, we still like to buy gifts for our loved ones. Category Preference Average Utility for Men * Average Utility for Women Utility - As expected, more men than women indulge in electronics sales 2.5 1.5- 0.5 Category Electronics Workshop Tools Toys Clothes Accessories and Apparel Price Preference I Average Utility for Men I Average Utility for Women - Women are more price sensitive than men Utility - Men seem to associate more value with increased price as seen in their preference for higher price items and lower discounts. 2.5 1.5 1 0.5 0-$50 $51-$100 $101- $200 Price Band $201-$300 $300+ Sales Preference O Total Utility for Men O Total Utility for Women Men prefer Christmas Sales Women prefer New Year Sales Utility 2 1.8 1.6 1.4 1.2 0.8 0.6 0.4 0.2 Christmas Sales New Year Sales Thanksgiving Sales Type of Sale Discount Preference Total Utility for Men Total Utility for Women - Men prefer 25% and 50% discounts - Women prefer 25% and 80% discounts Utility 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0- Discount 25% Discount 40% Discount 50% Discount 60% Discount 80% Discount Bottomline: 25% discount is good enough for the right products! Overall Best Product XBox 360/Playstation 3-with a discount of 25% for Christmas and New Year Sales to attract both male buyers and female buyers. Methodology This study was conducted from Nov 24 to Nov 25, 2011 using choice modeling over mobile media. 521 respondents participated in this study. The products shown above were selected from the best deals on social media, slickdeals.net, and Amazon Best Seller lists. For full survey methodology, please contact us at [email protected] shubmob [email protected] 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Cashmere Sweater Columbia Ski Jacket 2. Insights by ShubMob Holiday Shopping Preferences (Men Vs. Women) Overall, type of product is still the dominant driver of holiday sales Unlike what many think of door-busters, discounts no longer eclipse product utility. Contrary to expectation, people stopped buying things just because they are cheap - they are only buying things that they need. E 10 Overall 은 Utility Score E7 Overall 10.1 inch Tablet / eReader Utility 16GB 4inch Smartphone 200-piece Lego Kit 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Score Overall 4 Utility Cashmere Sweater Columbia Ski Jacket Score Christmas Sales Eau du Cologne Express Jeans R/C Helicopter Wool Plush Peacoat New Year Sales Thanksgiving Sales 25% 40% XBOX 360 / PlayStation 3 50% 60% 80% Products Types of Sales Discounts Product Preference Total Utility for Men I Total Utility for Women Women preferred Xbox 360/Playstation 3 and 50-piece all-in-one toolkit as top buys, followed by R/C Helicopter and 10-inch Tablet - Men preferred Xbox 360/Playstation 3, 42-inch 1080p HD, followed by Smartphone, Eau-de- Cologne and R/C helicopter -Least preferred by men: Express Jeans, Wool Plush Peacoat, and Lego Kit - Least preferred by women: Blue-ray player and Smartphone Utility 2.5 2 1.5 1 0.5 10.1 inch Tablet/eReader 16GB 4inch Smartphone Products Express Jeans R/C Helicopter 200-piece-Lego Kit Eau de Cologne Wool Plush Peacoat XBox 360/ PlayStation 3 Women prefer tablets to smartphones and men prefer smartphones to tablets. Biggest differences: Men and women differ most in their preferences towards Smartphone, HD TV, Blue ray disc player, and Cashmere sweater. Biggest surprises: More men than women prefer to buy Cashmere sweater and Eau-de-cologne this holiday season, while more women than men prefer to buy 50-piece workshop toolkit and 200-piece Lego Kit. Irrespective of the economy, we still like to buy gifts for our loved ones. Category Preference Average Utility for Men * Average Utility for Women Utility - As expected, more men than women indulge in electronics sales 2.5 1.5- 0.5 Category Electronics Workshop Tools Toys Clothes Accessories and Apparel Price Preference I Average Utility for Men I Average Utility for Women - Women are more price sensitive than men Utility - Men seem to associate more value with increased price as seen in their preference for higher price items and lower discounts. 2.5 1.5 1 0.5 0-$50 $51-$100 $101- $200 Price Band $201-$300 $300+ Sales Preference O Total Utility for Men O Total Utility for Women Men prefer Christmas Sales Women prefer New Year Sales Utility 2 1.8 1.6 1.4 1.2 0.8 0.6 0.4 0.2 Christmas Sales New Year Sales Thanksgiving Sales Type of Sale Discount Preference Total Utility for Men Total Utility for Women - Men prefer 25% and 50% discounts - Women prefer 25% and 80% discounts Utility 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0- Discount 25% Discount 40% Discount 50% Discount 60% Discount 80% Discount Bottomline: 25% discount is good enough for the right products! Overall Best Product XBox 360/Playstation 3-with a discount of 25% for Christmas and New Year Sales to attract both male buyers and female buyers. Methodology This study was conducted from Nov 24 to Nov 25, 2011 using choice modeling over mobile media. 521 respondents participated in this study. The products shown above were selected from the best deals on social media, slickdeals.net, and Amazon Best Seller lists. For full survey methodology, please contact us at [email protected] shubmob [email protected] 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Cashmere Sweater Columbia Ski Jacket 2. Insights by ShubMob Holiday Shopping Preferences (Men Vs. Women) Overall, type of product is still the dominant driver of holiday sales Unlike what many think of door-busters, discounts no longer eclipse product utility. Contrary to expectation, people stopped buying things just because they are cheap - they are only buying things that they need. E 10 Overall 은 Utility Score E7 Overall 10.1 inch Tablet / eReader Utility 16GB 4inch Smartphone 200-piece Lego Kit 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Score Overall 4 Utility Cashmere Sweater Columbia Ski Jacket Score Christmas Sales Eau du Cologne Express Jeans R/C Helicopter Wool Plush Peacoat New Year Sales Thanksgiving Sales 25% 40% XBOX 360 / PlayStation 3 50% 60% 80% Products Types of Sales Discounts Product Preference Total Utility for Men I Total Utility for Women Women preferred Xbox 360/Playstation 3 and 50-piece all-in-one toolkit as top buys, followed by R/C Helicopter and 10-inch Tablet - Men preferred Xbox 360/Playstation 3, 42-inch 1080p HD, followed by Smartphone, Eau-de- Cologne and R/C helicopter -Least preferred by men: Express Jeans, Wool Plush Peacoat, and Lego Kit - Least preferred by women: Blue-ray player and Smartphone Utility 2.5 2 1.5 1 0.5 10.1 inch Tablet/eReader 16GB 4inch Smartphone Products Express Jeans R/C Helicopter 200-piece-Lego Kit Eau de Cologne Wool Plush Peacoat XBox 360/ PlayStation 3 Women prefer tablets to smartphones and men prefer smartphones to tablets. Biggest differences: Men and women differ most in their preferences towards Smartphone, HD TV, Blue ray disc player, and Cashmere sweater. Biggest surprises: More men than women prefer to buy Cashmere sweater and Eau-de-cologne this holiday season, while more women than men prefer to buy 50-piece workshop toolkit and 200-piece Lego Kit. Irrespective of the economy, we still like to buy gifts for our loved ones. Category Preference Average Utility for Men * Average Utility for Women Utility - As expected, more men than women indulge in electronics sales 2.5 1.5- 0.5 Category Electronics Workshop Tools Toys Clothes Accessories and Apparel Price Preference I Average Utility for Men I Average Utility for Women - Women are more price sensitive than men Utility - Men seem to associate more value with increased price as seen in their preference for higher price items and lower discounts. 2.5 1.5 1 0.5 0-$50 $51-$100 $101- $200 Price Band $201-$300 $300+ Sales Preference O Total Utility for Men O Total Utility for Women Men prefer Christmas Sales Women prefer New Year Sales Utility 2 1.8 1.6 1.4 1.2 0.8 0.6 0.4 0.2 Christmas Sales New Year Sales Thanksgiving Sales Type of Sale Discount Preference Total Utility for Men Total Utility for Women - Men prefer 25% and 50% discounts - Women prefer 25% and 80% discounts Utility 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0- Discount 25% Discount 40% Discount 50% Discount 60% Discount 80% Discount Bottomline: 25% discount is good enough for the right products! Overall Best Product XBox 360/Playstation 3-with a discount of 25% for Christmas and New Year Sales to attract both male buyers and female buyers. Methodology This study was conducted from Nov 24 to Nov 25, 2011 using choice modeling over mobile media. 521 respondents participated in this study. The products shown above were selected from the best deals on social media, slickdeals.net, and Amazon Best Seller lists. For full survey methodology, please contact us at [email protected] shubmob [email protected] 42-inch 1080p HD TV 50-piece all-in-one toolkit & workbench Angry Birds Board Game Blue ray disc player Cashmere Sweater Columbia Ski Jacket 2.