My Mom is on Facebook?

MY MOM IS ON FACEBOOK? The demographics of the most popular social networking sites are rapily changing. Today, more than ever, older Internet users are flocking to social sites to join in the conversation. In fact, the most significant growth among these sites in the last several years has been among adults 50 years and older, which has steadily upped the average user age across the board. Pew Internet recently conducted a study on this steady increase in social networking site use among older American adults, the most interesting of these findings are illustrated below. Flowtown. Today, Percent of adult Internet users who use social networking sites by age group 47% of internet users ages 50-64 - 18-29 -30-49 -50-64 65+ are now using social networking sites. 100 86% 83% 80 76% 73% 26% of internet 67% users aged 60+ are now using social networking sites. 60 61% 58% 48% 47% 40 36% % growth of adults who use social networking sites or update their status on Twitter, 2009 to 2010: 36% 25% 25%. 26% 20 16% 16% 13% 22% 65 11% 12% 100% 7% 50-64 4% 5% 7% 88% 09/05 05/08 11/08 04/09 12/09 05/10 30-49 27% 33% Social networking activity among of adults: 18-29 Percent who say they have used a social networking site like MySpace, Facebook, or Linkedin 13% I September 2009 I August 2010 % growth of adults that update their status via Twitter, 2009 to 2010: Have ever done this 61% 47% 50-64 120% 38% Did this yesterday 27% 39% Have not done this All Adults 52% 55% 18-29 45% 35% A typical day in the online life of adult Internet users, by age group: 65+ I 18-29 not I 30-49 1 50-64 significant enough I 65+ 18% Twitter or status update 9% The average the age of social networking site's users is 6% 14% 37 years old. Use online classifieds 13% 6% in 5% The average Linkedin user is 44 years old. 60% Social 39% networking site 20% 13% The average MySpace user is 31 years old. 27% | 30% 22% 19% Do any online banking The average Facebook user is 38 years old. 61% of Facebook's users are 44% 45% 42% Get news 35 or older. 34% The average Twitter user is 39 years old. 64% of Twitter's users are 62% Send or read 67% email 60% 35 or older. 55% SOURCES: www.cnn.com www.pewinternet.org www.royalpingdom.com All Adults 30-49