Brand cohesion across the multitude of channels has been challenging for the marketers to say the least. The innumerable marketing benefits of the multi-channel approach is somewhat offset by the confusion created by ambiguous messages coming out of the various channels. The cultivation and maintenance of brand harmony requires more than a flawless multi-channel strategy. The overlap between the various digital, electronic, wireless and print media channels has been increasing with each passing day. Tapping the best channel for your corporate needs with the objective of passing the benefits to the consumer is a good way to kick-off a multi-channel alignment exercise... http://www.copperbridgemedia.com/multi-channel-alignment/