Most Wanted iPhone 6 Features
iWant Features people want in an iPhone 6 TOP 3 FEATURES 61% 70% want water resistance want a crack resistant want a longer 79% lasting screen battery MUST HAVE Men are 19% Sapphire glass screen 1.5X more likely than women to want these features Removable Battery 40% Mobile 20% Wallet Ages 18-34 38% 45% Ages 55+ 55% 41% Wireless charging 19% Sync with wearable gadgets 23% in built health apps Larger screen : size: Current Apple users are 1.5X more likely to want these features compared to Samsung users HOW IPHONES ARE USED Social media f f 43% G 10% Facebook Instagram 36% Males vs 48% Females Ages 18-34 20% Ages 55+ 8% 73% of males voice call 81% of females text/sms 10% video calls Ages 35+ 6% Calendar / Organising 33% 18% Ages 18-34 Ages 18-34 41% Ages 35+ 27% browsing the internet Apple 61% other 43% users phone users 18% of that 42% $250 or more expect to get more than what they want on eBay the price 42% of Apple users want for their old phone ebay www.ebay.com.au Disclaimer: Research conducted on the general population's understanding of iPhone 6, N=769 ABS representative interview collected in August 2014
Most Wanted iPhone 6 Features
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JessicaatdgmSource
http://www.ebay.com.auCategory
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