Most Viral Brands 2010

MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 3 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 5 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 8 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 3 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 5 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 8 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 3 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 5 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 8 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 3 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 5 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 8 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 3 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 5 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 8 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET MOST VIRAL BRANDS OF 2010 (SO FAR) Data compiled by Rubber Republic's Viral Ad Network, for NMA's Viral Brand Chart. WWW.VIRALADNETWORK.NET MOST VIEWED VIRAL VIDEOS 12,033,791 - SHAKIRA, WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 11,474,705 - NIKE WRITE THE FUTURE 3 5,613,570 - WILL IT BLEND? - IPAD 4. 5,198,272 - THE TWILIGHT SAGA: ECLIPSE, (TRAÍLER :10 PREVIEW) 5 4,890,483 - OLD SPICE QUESTIONS 6. 4,072,255 - NEW ECLIPSE TRAILER 3,029,000 - NEW TIGER WOODS COMMERCIAL: EARL AND TIGER 8 2,990,137 - STARCRAFT II - GHOSTS OF THE PAST TRAILER 2,417,326 - RE: EVERYONE | OLD SPICE 10 2,000,559 - BLACK EYED PEAS - BOOM BOOM POW (2010 FIFA WORLD CUP KICK-OFF) Quick Commentary Facebook vs Twitter. Comparing video sharing acivity across Facebook and Twitter it is dear that Facebook is streets ahead of Twitter as a sharing platform, with Facebook generating up to 10 times the number of shares as Twitter. The reason for this is because content has a longer shelf-life on Facebook news feeds, than Twitter feeds (which update so quickly). As a general rule more mainstream content fairs better on Facebook, with the Twitter audience preferring more geeky content. Stickiness factor: Across the 200 virals featured in the chart over the 20 week period, only 17 videos appeared in subsequent weeks, and no video lasted more than 2 weeks in a row - meaning that videos have an 8.5% chance of appearing in the chart for longer than one week. SMELL LIKE A MAN, MAN. Old Spice MOST SHARED VIRAL VIDEOS TOP 10 MOST SHARED ON facebook. 299.262 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 70,492 OLD SPICE QUESTIONS 52,152 WILL IT BLEND? - IPAD 42,908 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 41,975 SHAKIRA - WAKA WAKA (2010 FIFA WORLD CUP KICK-OFF) 35,978 eelipse NEW ECLIPSE TRAILER 29,443 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 23,921 STARCRAFT II - GHOSTS OF THE PAST TRAILER 21,763 EARTH DAY: GIVE EARTH A HAND 21,541 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM TOP 10 MOST SHARED ON Ewitter 31,454 NIKE WRITE THE FUTURE - FULL LENGTH VERSION 17,434 a WILL IT BLEND? - IPAD 12.121 CONTENT-AWARE FILL SNEAK PEEK 11,000 GOOGLE CHROME SPEED TESTS 9,113 OLD SPICE QUESTIONS 8,973 ADIDAS ORIGINALS - STAR WARS CANTINA 2010 5,759 THE TWILIGHT SAGA: ECLIPSE - TRAILER :10 PREVIEW 5,009 OZZY SCARE AT MADAME TUSSAUDS WAX MUSEUM eclipse 3,839 NEW ECLIPSE TRAILER 3,493 NEW TIGER WOODS COMMERCIAL: EARL AND TIGER MOST VIRAL BRANDS (BY FREQUENCY OF VIDEOS IN CHART) #1- 8 OLD SPICE #2-8 GOOGLE #3 - 6 APPLE # 4 - 6 NIKE FOOTBALL #5 - 6 SPORT RELIEF #6 - 5 CONSERVATIVE PARTY #1-5 FIFA # 8 - 5 TWILIGHT #9 - 5 CALL OF DUTY #10 - 4 MOTOROLA, PADDY POWER, ADIDAS, UNIVERSAL PICTURES MOST VIRAL BRANDS (BY TOTAL VIEWS ACROSS ALL CHART VIDEOS) NIKE - 18,747,028 FIFA 10 FIFA - 17,994,068 Old Spice OLD SPICE- 13,430,507 twilight TWILIGHT - 11,445,284 GBlendtec BLENDTEC - 7,805,352 APPLE - 3,726,301 Google GOOGLE- 3,705,515 CALL-DUTY CALL OF DUTY-3,343,558 adidas ADIDAS - 2,921,412 Adobe ADOBE - 1,748,690 MOST VIRAL BRANDS (IN WORDLE FORMAT) apple century fox wash go adidas Sport relief doctor who motorola universal picturęs blendtec nikKe wrer bron conservative party labour me sony alacktery abox call duty The playstation paramount footbalI fifa 2 assasin s creed fa resident evil carphone warehouse old spice at diny paddy power google twilight 20th london hero tom iphone MOST VIRAL BRANDS (BY SHARES) facebook. twitter NIKE - 324,121 Old Spice OLD SPICE – 93,618 twilight TWILIGHT - 79,932 FIFA 10 FIFA - 70,421 OBlendtec BLENDTEC - 66,777 adidas ADIDAS - 54,460 Google GOOGLE - 29,698 CALL-DUTY CALL OF DUTY - 28,643 STARCRAFT STAR CRAFT - 23,921 É APPLE - 23,484 NIKE - 35,280 GBlendtec BLENDTEC - 23,519 Google G0OGLE - 15,958 Old Spice OLD SPICE- 14,889 Adobe ADOBE - 12,121 adidas ADIDAS - 9,969 É APPLE - 5,063 A OZZY OSBORNE - 5,009 STARCRAFT STAR CRAFT - 3,038 BMW - 2,839 WHAT AN AVERAGE VIRAL VIDEO LOOKS LIKE (IN THE TOP 10) AVERAGE NUMBER OF: facebook. twitter 681 Shares 159 199,181 Views Shares Chance of it appearing in the chart for more than 1 week - 8.5% WHAT IT TAKES TO GET TO THE NO.1 SPOI (COMPARED TO THE NO.2 SPOT) #1 VIRAL VS #2 VIRAL AVERAGE NUMBER OF: AVERAGE NUMBER OF: 1,554,959 VIEWS 975,511 21,233 3,413 FACEBOOK SHARES 7,756 674 TWEETS Stats are derived from the data across a 20 week period from 20th March to 26th July 2010. All data is taken on a week per week basis, and is week specific, reflecting the perfomance of the viral over week's they appear in the chart. All stats were compiled by the Viral Ad Network (www.ViralAdNetwork.net) on behalf of NMA for the Viral Brand Chart (www.nma.co.uk/resources/viral-brand-chart). For more information and commentary, visit www.ViralAdNetwork.net. NMA VAN TRAL AD NETNOK REPUBLIC newmediaage wWW.VIRALADNETWORK.NET