It is without question that social media has become increasingly prominent in recent years, so it’s no surprise that this media takeover didn’t stop at the 2012 Olympic Games. Athletes and Olympic Partners are actively participating in social media networks more than ever before, with brands hoping to expand their influence through techniques far beyond traditional methods. Which Olympic Sponsors take the gold, silver, and bronze for the most pre-Olympic buzz? We’ve done our research and the results are in, read on to find out!
Published by StrategyOne