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The Most Overused Buzzwords In Public Relations 2013

Most Overused Buzzwords In Public Relations

INFOGRAPHIC 2013



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"48% of journalists delete email pitches that contain multiple buzzwords"



Top Buzzwords



Leading 161k



Influencer 99k



Dynamic 87k



Phenomenon 56k



Forward thinking 30k



Innovative 24k



Awareness 21k



Optimised 19k



Organic 15k



Utilise 14k



Total Buzzwords 526,000



Most Overused Buzzwords



Low hanging Fruit



Brand Equity



Impression



Share-of-Voice



Conversation



Influencer



Leading Edge



Gamification



Empowerment



Thought Leadership



Impactful



Bleeding Edge



Marketeer



Above The Line



Growth Hacker



Advertainment



Atomisation



Leveraging



Buzzword Cheese



Awards 2013



IBM 5,560



UK GOVERNMENT 1,140



SAMSUNG 342



KINGFISHER 236



APPLE 59



"GAME CHANGER"

CHEESE METER

TOTAL

7,337



1st PLACE IBM

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The Most Overused Buzzwords In Public Relations 2013

shared by matty281k on May 09, 2013 in Business

The Most Overused Buzzwords In Public Relations 2013

shared by matty281k on May 09, 2013 in Business

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With journalists constantly getting bombarded with story requests, the worst thing you can do is throw away your one chance to impress due to an overuse of buzzwords. Not to fear, mind. The team at P...
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