The Most Important Facebook Stats for Business

LEADUP www.leadupmarketers.com THE MOST IMPORTANT FACEBOOK STATS facebook FOR BUSINESSES 17 POWERFUL FACEBOOK STATISTICS • FACEBOOK USER STATS Before we dive into the really interesting Facebook stats, here are some important numbers you should be aware of. As of Q1 2015, Facebook has: 1.44 BILLION monthly active users 1.25 BILLION mobile users 936 MILLION daily active users 798 MILLION mobile daily active users YOUNGER FACEBOOK USERS HAVE SIGNIFICANTLY LARGER NETWORKS THAN OLDER USERS 18-19 Years 30-49 Years An individual's network can be just as valuable to your business as the individual. Networks are created around similar interests, and word-of-mouth referrals are valued more than ever before. • 24% OF NON-ADOPTERS USE SOMEONE ELSE'S FACEBOOK ACCOUNT Something else to consider: you're not always reaching the person you think you are. Slightly more than half of people without Facebook live with someone who has an account. This is important because 24% of those non-adopters look at photos or updates on that person's account. . FACEBOOK МОBILE STATS Although Facebook lacked a strong mobile component as little as two years ago there are now, on average, 486,183 people accessing the social network from their mobile device every minute. As you build and refine your Facebook marketing strategy, be sure to keep these mobile users in mind. 581 MILLION FACEBOOK MEMBERS ARE 'MOBILE ONLY' MOBILE-ONLY MONTHLY ACTIVE USERS Of the 1.44 billion people who use Facebook each month, 581 million only log in using their mobile devices. Q1'13 189 Q2'13 219 Q3'13 254 That means whether they're commenting on a Page post or watching a video, they're only doing so from mobile. Q4'13 296 Q1'14 341 Q2'14 399 If your call-to-action works and they go on to read more about your company's backstory or make a purchase, then that process had better be compatible with their device. Q3'14 456 Q4'14 526 online Q1'15 581 49% OF CONSUMERS LIKE A FACEBOOK PAGE TO SUPPORT THE BRAND When it comes to crafting content for your Facebook Page, it's helpful to know why people are there in the first place. If you can understand what it is they're hoping to get out of a Like, then you can deliver the most relevant and appealing content in order strengthen your relationship with those individuals. 40% OF CONSUMERS DON'T LIKE BRANDS AT ALL Being active on Facebook and engaging with branded content aren't mutually exclusive, however. In this 2014 study, Kentico asked people how many brands they Like on the social network. Here are their responses: (1-10 Pages) (11-20 Pages) (21-30 Pages) (Not at all) 39% 7% 6% 40% VIDEO POSTS AVERAGE 62% MORE ENGAGEMENT THAN PHOTOS Photos = 54 % Video = 3 % Link = 30 % Cover Photo = 1% Status = 11 % Other = 1 % POSTING 1-2 TIMES PER DAY YIELDS MORE ENGAGEMENT It might seem counterintuitive, but posting less frequently can actually help your engagement. Not surprisingly, it's quality not quantity that helps you get ahead on Facebook. The Facebook Marketer always post just once or twice a day get 73% more comments and 32% more Likes than those who post three or more times. • FACEBOOK ADVERTISING STATS One thing that has definitely been on the rise recently is the importance of ad managers. Facebook is first and foremost a social network, but marketing and advertising are becoming much more intertwined than ever before. Now it's not enough to do just one or the other; your campaigns have to seamlessly blend together for maximized effect. Great for business objectives, call-to-action (CTA) buttons help your audience clearly understand the action you want them to take after viewing your Facebook Ad. Currently you're able to choose one from the following: SHOP NOW BOOK NOW LEARN MORE SIGN UP DOWNLOAD Businesses and organizations should focus their digital marketing strategies on mobile advertising because mobile users form the bulk of active social media users. FACEBOOK DRIVES ALMOST 25% OF ALL SOCIAL REFERRAL TRAFFIC SOCAIL MEDIA TRAFFIC REFERRALS 2014 September 22.36% October 25.06% November December 25.01% 24.63% Indeed, advertisers who are using mobile targeting, News ads and custom audiences are already getting good results in terms of number of conversions and click-through rates. If the average Facebook user spends 40 minutes per day on Facebook, then it means that Facebook presents a fertile ground for marketers to sow their seeds of advertising and marketing brands. Lot will emerge as a new media for advertisers. With a cross-channel Did you know that the Asian region accounts for more than half of all social media users worldwide? integrated campaigns this niche will be challenging as it's still developing and marketers try the best to cover all possible channels in one time. i Indeed, Asia has become critical to Facebook's growth, boasting more than 426 million monthly active users. Sources: http://drivingsalesnews.com/facebook-drives-almost-25-percent-of-all-referral-traffic/ http://imglance.com/2015/01/30/social-media-usage-in- the-asia-pacific-statistics-und-trends-infographic http://www.business2community.com/infographics/facebook- advertising-statistics-trends-infographic-01238796 ©Copyright 2015 LeadUp Marketers www.leadupmarketers.com LEADUP