Most Expensive Google AdWords Keywords - UK Data

The Most Expensive Google Adwords

Google AdWords

Keywords





UK PRICES NOVEMBER 2012



An infographic by hallam internet limited



Google AdWords advertisers can spend

as little as one penny for each click bringing

a visitor to their website. But many

advertisers are choosing to pay much, much

more than that. Hallam Internet has

investigated some of the most expensive

advertising phrases in the UK.



Some of the Most Expensive

Google AdWords Phrases



Online Live Roulette �75.02

TAC Compensation �70.19

Cloud computing Disaster Recovery �68.31

No Win No Fee Accident Compensation �66.75

Discounting Accounts Receivable �64.90

Dedicated Web Hosting Solution �50.13

Refinance Loan Debt Consolidation �49.79

Discount Health lnsurance Plans �46.40

Virtual Date Room Cost �30.37

Create Send Email Marketing �26.58

Business Electricity Tariffs �23.29





The most expensive phrases

break down into six main categories



GAMBLING �ۢ CLAIMS & COMPENSATION �ۢ INSURANCE

DEBT �ۢ COMPUTING �ۢ UTILITIES



The number of phrase variations costing �20 or more in each category.



518 - Gambling

Roulette: 277

Casino: 103

Betting: 56

Gambling: 82



376 - Insurance

Health Insurance: 290

life insurance 86





571 - Claims and Compensations

PersonaI injury; 223

Malpractice: 93

Compensation: 91

No Win No Fee: 62

Claim: 34

Whiplash: 28

Mesothelioma: 23

AsBestos: 17





408 - Debt

Factoring: 226

Debt consolidation: 84

Debt management; 98



37 - Utilities

Business electricity: 32

Electricity supplier: 5



228 - Computing

Managed Hosting: 180

Colocation: 26

Cloud computing: 10

Virtual data: 12



Words in America that are

not so expensive in the UK



Pension

Annuity

VOIP

Degree onIine

Recovery

Auto donation

DUI

Card blood





Some of the top spending

PP advertisers in the UK



amazon.co.uk

ebay

Fentons Solicitors LLP

Money Supermarket

National Accident Helpline

Bupa



www.hallaminternet.com

@HallamInternet

0800 622 6100



Google

Adwords

CERTIFIED

PARTNER Google The Most Expensive Google AdWords Keywords AdWords UK PRICES NOVEMBER 2012 ha|lam An infographic by internet limited Google AdWords advertisers can spend as little as one penny for each click bringing a visitor to their website. But many advertisers are choosing to pay much, much more than that. Hallam Internet has investigated some of the most expensive advertising phrases in the UK. NE Google Some of the Most Expensive Google AdWords Phrases 3637293 10 November 2012 DATE EAR Google J£ 75.02 Seventy five pounds and two pence for every click POUNDS Ö E Dan Saite pOR Online Live Roulette :00000018b: 000000529 1000 Online Live Roulette £75.02 TAC Compensation £70.19 Cloud Computing Disaster Recovery £68.31 No Win No Fee Accident Compensation £66.75 Discounting Accounts Receivable £64.90 Dedicated Web Hosting Solution £50.13 Refinance Loan Debt Consolidation £49.79 Discount Health Insurance Plans £46.40 Virtual Data Room Cost £30.37 Create Send Email Marketing £26.58 Business Electricity Tariffs £23.29 The most expensive phrases break down into six main categories GAMBLING • CLAIMS & COMPENSATION • INSURANCE DEBT • COMPUTING • UTILITIES The number of phrase variations costing £20 or more in each category. O. Personal injury: 223 O Roulette: 277 O Malpractice: 93 Compensation: 91 Casino: 103 518 571 O No Win No Fee: 62 Gambling Claims and Compensations Betting: 56 Ở Claim: 34 O Whiplash: 28 O Gambling: 82 Mesothelioma: 23 Asbestos: 17 O, Health insurance: 290 O Factoring: 226 376 408 Debt O Debt consolidation: 84 Insurance O Life insurance: 86 Debt management: 98 O Managed Hosting: 180 O Business electricity: 32 228 37 Computing O Colocation: 26 Utilities O Electricity supplier: 5 O Cloud computing: 10 Virtual data: 12 Words in America that are not so expensive in the UK Pension Annuity Google VOIP Degree online AdWords Auto donation Recovery DUI Cord blood Some of the top spending PPC Advertisers in the UK (source: www.spyfu.com) amazon.co.uk ebay Fentons Solicitors LLP MoneySupermarket com A Leading UK Personal Injury Firm Bupa National Accident Helpline Source: Google AdWords Approximate Cost Per Click 10 November 2012 Original research by Hallam Internet Ltd. Not official Google research. This data is based on Google AdWords Approximate Cost Per Click pricing www.hallaminternet.com @Hallamlnternet Google ADWORDS hallam CERTIFIED PARTNER 0800 622 6100 internet limited eliek to verity