The Most Effective Content: The Voice of the Customer

The most effective content? The Voice of the Customer. Q: How effective are the following types of content in convincing prospects of your value proposition? 94% consider content sourced A: from existing customers "very" or "extremely" effective. 100% Extremely Effective 90% 80% 70% 60% 50% 40% Very Effective 30% 20% 10% 0% Content written in-house 3rd-party analyst content Content sourced from existing customers (case studies, testimonials, videos) TechValidate Source: TechValidate survey of 105 B2B Marketing and Sales Professionals (2011) The most effective content? The Voice of the Customer. Q: How effective are the following types of content in convincing prospects of your value proposition? 94% consider content sourced A: from existing customers "very" or "extremely" effective. 100% Extremely Effective 90% 80% 70% 60% 50% 40% Very Effective 30% 20% 10% 0% Content written in-house 3rd-party analyst content Content sourced from existing customers (case studies, testimonials, videos) TechValidate Source: TechValidate survey of 105 B2B Marketing and Sales Professionals (2011)