Music festival season is upon us, so we wondered: Is the digital world changing festival-goers’ relationship with live shows? Our latest infographic looks at how digital streaming compares to the li...
ve experience, what makes ‘live’ so memorable, and how digital technologies can enhance the festival atmosphere.
Brands should pay special attention to the diagram at lower right: our survey found that festival attendees use social media to follow sponsors almost equally to the bands they came to hear.
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