Monthly Value of an App User

mobclix INDEX January 2011 Monthly Value $9.50 4:20 of an App User sde 11 Jre $10.00 iphone $9.00 o unlock $7.20 $8.00 android $6.70 iphone $7.00 iPhone app users have a higher value than Android app users $6.00 $4.90 android $5.00 $4.00 iphone $4.00 $3.00 $1.90 android $2.00 $1.00 Utility app users have a higher value than game and entertainment $0.00 Utilities Entertainment Games APP Category app users $4 Average revenue is defined Active user is defined as a Apps with 500k+ downloads and/or 75k+ daily active users Apps spent an average of two weeks in their categories Top 10' listing and are Free apps Value is based only on as monthly revenue advertising revenues usage of 3 times a week for a (aggregate of 50 apps that met our criteria) / unique were used for calculation minimum of 5 mins purposes users per month Monthly (Average Revenue/User/Month)