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Transcribed

Moms and Social Media in 2012

MOMS AND SOCIAL MEDIA IN 2012 MOMS USE SOCIAL NETWORKS A LOT! USE SOCIAL MEDIA ALWAYS/ OFTEN WHILE WATCHING MOVIES, TV, OR OTHER VIDEO HAVE OVER 200 FRIENDS AT USE SOCIAL MEDIA REGULARLY FACEBOOK 80% 55% 52% 32% 49% 23% GENERAL ONLINE POPULATION YOUNG MOMS EXPECTANT / WITH KIDS <8 90% facebook. 37% VISITED FACEBOOK IN THE PAST 30 DAYS VISITED TWITTER IN THE PAST 30 DAYS LATINA MOMS 25-59, WITH KIDS 3-18 MOMS ARE OPEN TO BRANDS ON SOCIAL NETWORKS HAVE MADE A PURCHASE AS A RESULT OFA FREQUENTLY/OCCASIONALLY FOLLOW CONTENT SITES IN THE SOCIAL REALM RECOMMENDATION ON A SOCIAL NETWORKING SITE 71% 62% VERY/SOMEWHAT LIKELY TO FOLLOW A BRAND IF PROMOTED IN AN ONLINE AD DISPLAYED ON A CONTENT SITE 42% 32% 25% 29% WEB USERS MOMS 25-54, HOUSEHOLD SIZE OF 3+ MOMS* NON-MOMS* MOMS ARE PROMOTERS OF BRANDS ON SOCIAL NETWORKS... RECOMMEND COMPANIES / BRANDS VIA SOCIAL NETWORKING SITES 59% 44% TALK ABOUT COMPANIES / BRANDS THEY FOLLOW ON FACEBOOK 49% 33% LINK TO A COMPANY / BRAND AD 52% 40% POST TO A COMPANY / BRAND AD 43% 28% MOMS* NON-MOMS* ...AND WANT INTERACTION WITH COMPANIES ON SOCIAL NETWORKS INTERACT WITH SITE'S AUTHORS/CONTRIBUTORS IS REASON TO FOLLOW BRANDS ON SOCIAL MEDIA 44444 MOMS 29%% 17% OTHER WOMEN 25-54, HOUSEHOLD SIZE OF 3+ 63% MOMS* 56% NON-MOMS* BELIEVE THEY CAN INFLUENCE COMPANIES BY VOICING OPINIONS ON SOCIAL NETWORKS *ACTIVE ON SOCIAL NETWORKS Ars statista SOURCES: BABYCENTER: "2012 AMERICAN MEDIA MOM" BURST MEDIA ONLINE INSIGHTS: "LET'S GET SOCIAL" PERFORMICS S-NET: "SOCIAL MEDIA MOMS" MAMIVERSE: "STUDY OF ONLINE LATINA MOMS AND NEW MEDIA"

Moms and Social Media in 2012

shared by Statista on Oct 17
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This infographic provides an extensive view on the social media use of American moms.

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Social Media
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