Modern Marketing Triangle

THE MODERN MARKETING TRIANGLE 3 KEYS TO SUCCESS Traditional marketing models are obsolete - new strategic models are needed. The web is now your most important business battleground. If you lose the online battle then you will lose the business war. SOCIAL SEARCH CONTENT SOCIAL SEARCH Search campaigns (SEO and PPC) Social media channels let your brand reach out to people, engage and advertise for free. Connect you with huge CONTENT Your target audience will then continue to do even more free marketing for you (if they like your content). The foundation of the modern marketing triangle is content - and content should now form the foundation of your business strategy. actively looking for the things you offer! Right now! They'll share your good content with their social networks. How much time, effort and budget does your business invest in content? Potential for "viral" sharing. The modern marketing strategy can be disruptive. Content is fuel for your marketing effort A steady stream of fresh, unique and compelling new content: • Video • Images • Good copy Content needs to be tailored to that audience