The Modern Marketer: Part Artist - Part Scientist

THE MODERN MARKETER PART ARTIST • PART SCIENTIST Technology is transforming the marketing profession, adding new tools, techniques, and strategies on a daily basis. The modern marketer needs to have two sides: an artist and scientist. Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy. Let's take a look! PART OPART ARTIST SCIENTIST WRITTEN CONTENT PERFORMANCE TRACKING Marketing can no longer afford to be a cost center Inbound marketing has become the go-to strategy for modern marketers, putting a premium on writing skill. and the modern marketer should track all marketing activities and campaigns. VISUAL ASSETS OPERATIONS With more responsibility and fewer resources, Visual content grabs consumers' attention, making it a valuable marketing resource. marketers must be experts in budgeting and operations. FEARTIFIRNTI 00 SOCIAL MEDIA ANALYTICS Social media has changed the way marketers interact with consumers, making managing digital relationships an important skill. Marketers need to be data experts, able to see major trends and important takeaways in a mass of data at a glance. EMAIL MARKETING CAMPAIGN PERFORMANCE Email remains the workhorse of most modern marketing departments. Best practices and design Using tools like Salesforce to understand campaign performance is an essential skill for the modern remain essential skills for marketers. marketer. It's no surprise that the modern marketer must be multi-faceted. By developing both an artististic side and a scientific side, marketers are able to quickly adapt and thrive in the rapidly-changing marketing landscape. salesforce Pardot an Exact Tarpot.company