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The Modern Consumer vs. The Old School Consumer

THE MODERN CONSUMER The way consumers hear about products, research different brands, and gain the information they are looking for in today's world, is much different than it was 20 years ago when inbound marketing didn't exist! The "old school" consumer dealt with the harsh tactics of outbound marketing. But with the use and accessibility to the Internet, the consumer is now able to find products they are interested in. Putting the "modern" consumer completely in control! MODERN CONSUMER learns about brands from... OLD SCHOOL CONSUMER learns about brands from... · Newspapers · Telemarketers Radio Commercials · Television Commercials · Junk mail Door-to-door salesmen Searching Google · Reading blogs · Ebooks & whitepapers · Webinars · Social media · Online Reviews · Emails he signed up for Calling a sales department He's tired of being interrupted by advertising and pushy salespeople! He does his own research on his own terms before deciding to buy! 1650 9 The first newspaper ad offered a reward for 12 stolen horses! 1981 Caller ID was created to spot telemarketers. 1994 The first email spam was sent by Canter & Siegel law firm. 2011 There were over 1 trillion pages online. That's 417 pages for ever 1 person! "You have to turn attention into permission, permission into learning, and learning into trust." - Seth Godin, 1998 Source: Hubspot.com DESIGNED BY: CONTACT US: website: BrownCreativeGroup.com f /browncreativegroup BROWN CREATIVE GROUP phone: (336) 298-6747 R @brownaddesign BE REMARKABLE email: [email protected]

The Modern Consumer vs. The Old School Consumer

shared by BrownCreativeGroup on Feb 12
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We may think we have it tough now with the hassling advertisments, but we quickly forget how much more control we have over the information we see on a day-to-day basis then the consumers years ago.

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