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Mobile's Meteoric Rise
From the growing popularity of mobile devices, to the rising worry among consumers about their privacy, global advertisers are realizing that they need new technologies and tactics to recognize and re... ach consumers. In the always-on mobile world, audience identification technology has never been more important. This infographic from AdTruth illustrates why mobile is one of the most dynamic marketing platforms and shows where we are today in terms of consumer privacy in the mobile market.
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