Click me
Transcribed

Mobile Usage Trends

USAGE MORILE TRENDS A DAY IN THE LIFE OF THE MODERN SMARTPHONE USER PEAK TIMES FOR CONTENT ON MOBILE FINANCE WEATHER SHOPPING 8AM 8AM 9AM OR 8PM NEWS & BLOGS SOCIAL VIDEOS 8AM, 12PM, & 5PM 7-10PM 8AM, 12 PM, 5PM, & 8PM XXX DATING ADULT FITNESS 10PM 12AM 6PM FUN FACTS SAY IT IS ACCEPTABLE TO USE YOUR MOBILE DEVICE WHILE ON 48% 35% THE TOILET 18% USE THEIR MOBILE DEVICE DURING A DATE SLEEP WITH THEIR MOBILE DEVICE 9% CHECK THEIR MOBILE CHECK THEIR MOBILE 70% DEVICE DURING AN PHONES DURING A MEAL INTERVIEW AT LEAST ONCE A DAY HOW MOBILE SUBSCRIBERS USE DATA 4 IN 10 USE SOCIAL NETWORKING 00000 1 IN 10 PLAY NETWORK CONNECTED GAMES 2 IN 10 WATCH MOBILE VIDEO 2 IN 10 USE THE APP STORE 2 IN 10 LISTEN TO INTERNET RADIO 5 IN 10 SMARTPHONE 12 3 45 SUBSCRIBERS ARE SERVED ADS SOCIAL MEDIA IS BECOMING MORE VISUAL 63% 32% OF SOCIAL OF SOCIAL MEDIA IS MEDIA IS MADE UP OF MADE UP OF VIDEOS IMAGES (Twitter, Vine, and Instagram Video apps) MOBILE ADS USE DATA TODAY: OF A SMARTPHONE 2% SUBSCRIBER'S DAILY MOBILE ADS MOBILE DATA VOLUME IS ARE SERVED ! 50% TO 50% OF GENERATED BY ADS SMARTPHONE 1 IN 20 ARE SERVED SUBSCRIBERS VIDEO ADS OF CONSUMERS BELIEVE EVEN THOUGH THE ADS DO, 59% THAT ADS DO NOT COUNT IN FACT, COUNT AGAINST AGAINST THEIR QUOTA THEIR QUOTA MOBILE HEALTH APPS ARE GROWING IN POPULARITY HALF OF THE TOP TEN FITNESS TRACKING APPS REQUIRE HIGHER DATA VOLUME WHEN IN USE HEALTH APPS ARE BECAUSE THEY ARE CONSTANTLY FITNESS APPS UPDATING THE USER'S STATUS 1 IN 10 PLAY NETWORK-CONNECTED GAMES *THIS ACCOUNTS FOR 1.5% OF A USER'S MOBILE DATA USAGE 00 *IN 2013 NO MOBILE GAMES REQUIRED VIDEO TO BE SENT OVER THE MOBILE NETWORK 00 00 *NEWER GAMES HAVE EMBEDDED VIDEO AND USE MORE DATA 00 SMARTPHONE MEDIA PLAYER USES THE MOST DATA You e 49% |XXX19% OF MOBILE 50% NETWORK 7% f 4% DATA IS DRIVEN BY MEDIA PLAYERS OTHER 20% SPEED IS INCREASING ON THE MOBILE WEB IN 2013... IN 2014... 50% OF WEB PAGES LOADED IN 8 SECONDS OR LESS 50% OF WEB PAGES LOADED IN 5 SECONDS OR LESS 3 SECONDS FASTER THAN IN 2013 BUT SMARTPHONE USERS STILL AREN'T SATISFIED 57% BLAME THE MOBILE OPERATOR WHEN A VIDEO STALLS HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE? 5 ŞEC. TO LOAD 10 ŞEC. TO LOAD 20 ŞEC. TO LOAD 33% 54% 68% Source: DATA PROVIDED BY: DEVELOPED BY cіTRYX Citrix Mobile Analytics Report January 2014. For more info: N NOWSOURCING www.citrix.com/products/bytemobile/ "ШН III : II:

Mobile Usage Trends

shared by pbhurley on Feb 21
263 views
1 shares
0 comments
This infographic follows a day in the life of a typical smartphone user, including exposure to mobile advertising and trends in mobile gaming and video.

Publisher

Citrix

Tags

None.

Source

Unknown. Add a source

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size