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Mobile Trends in USA for 2012

Mobile Trends in USA 1. Smartphone adoption reaches more than 40% mobile Americans Smartphones account for the majority of new mobile device Android surpasses acquisitions for the first RIM to lead time July 2011 Smartphone penetration reaches 2 in 5 mobile users/ Majority of mobile December 2011 smartphone market January 2011 phone owners use mobile media September 2011 2. More than 400 smartphone devices available in the U.S. market 16% 4.7% 29.6% >75% 47.3% 3. Top Mobile Activities 35.3% 41% social networking аccess email 47.6% 47.5% use mobile applications Use mobile browser 75% 25% Video Recording Texting 4. Top Mobile Categories by Growth in audience (000) Health Information 7,695 +134% 18,491 15,221 +87% Online Retail 28,537 6,250 Men's Magazine Content +82% 11,356 Electronic Payment 13,056 +80% 23,460 Gaming Information +77% 11,794 Job Listings +74% 20.570 General Reference +74% 34.859 Classifieds 16,971 +72% Auction Sites 13,908 +70% 23,675 9,803 Kids/Family Entertainment +89% 16,593 December 2010 December 2011 5. Share of Connected Device Traffic in the U.S 5.2% Other Tablet 91.8% Mobile 2.5% Mobile Device 5% Classic Web 8.2% TechAhead COMSCORE. http://www.techaheadcorp.com Credits being given to comScore - US Digital Future in Focus 2012 Mobile Trends in USA 1. Smartphone adoption reaches more than 40% mobile Americans Smartphones account for the majority of new mobile device Android surpasses acquisitions for the first RIM to lead time July 2011 Smartphone penetration reaches 2 in 5 mobile users/ Majority of mobile December 2011 smartphone market January 2011 phone owners use mobile media September 2011 2. More than 400 smartphone devices available in the U.S. market 16% 4.7% 29.6% >75% 47.3% 3. Top Mobile Activities 35.3% 41% social networking аccess email 47.6% 47.5% use mobile applications Use mobile browser 75% 25% Video Recording Texting 4. Top Mobile Categories by Growth in audience (000) Health Information 7,695 +134% 18,491 15,221 +87% Online Retail 28,537 6,250 Men's Magazine Content +82% 11,356 Electronic Payment 13,056 +80% 23,460 Gaming Information +77% 11,794 Job Listings +74% 20.570 General Reference +74% 34.859 Classifieds 16,971 +72% Auction Sites 13,908 +70% 23,675 9,803 Kids/Family Entertainment +89% 16,593 December 2010 December 2011 5. Share of Connected Device Traffic in the U.S 5.2% Other Tablet 91.8% Mobile 2.5% Mobile Device 5% Classic Web 8.2% TechAhead COMSCORE. http://www.techaheadcorp.com Credits being given to comScore - US Digital Future in Focus 2012 Mobile Trends in USA 1. Smartphone adoption reaches more than 40% mobile Americans Smartphones account for the majority of new mobile device Android surpasses acquisitions for the first RIM to lead time July 2011 Smartphone penetration reaches 2 in 5 mobile users/ Majority of mobile December 2011 smartphone market January 2011 phone owners use mobile media September 2011 2. More than 400 smartphone devices available in the U.S. market 16% 4.7% 29.6% >75% 47.3% 3. Top Mobile Activities 35.3% 41% social networking аccess email 47.6% 47.5% use mobile applications Use mobile browser 75% 25% Video Recording Texting 4. Top Mobile Categories by Growth in audience (000) Health Information 7,695 +134% 18,491 15,221 +87% Online Retail 28,537 6,250 Men's Magazine Content +82% 11,356 Electronic Payment 13,056 +80% 23,460 Gaming Information +77% 11,794 Job Listings +74% 20.570 General Reference +74% 34.859 Classifieds 16,971 +72% Auction Sites 13,908 +70% 23,675 9,803 Kids/Family Entertainment +89% 16,593 December 2010 December 2011 5. Share of Connected Device Traffic in the U.S 5.2% Other Tablet 91.8% Mobile 2.5% Mobile Device 5% Classic Web 8.2% TechAhead COMSCORE. http://www.techaheadcorp.com Credits being given to comScore - US Digital Future in Focus 2012 Mobile Trends in USA 1. Smartphone adoption reaches more than 40% mobile Americans Smartphones account for the majority of new mobile device Android surpasses acquisitions for the first RIM to lead time July 2011 Smartphone penetration reaches 2 in 5 mobile users/ Majority of mobile December 2011 smartphone market January 2011 phone owners use mobile media September 2011 2. More than 400 smartphone devices available in the U.S. market 16% 4.7% 29.6% >75% 47.3% 3. Top Mobile Activities 35.3% 41% social networking аccess email 47.6% 47.5% use mobile applications Use mobile browser 75% 25% Video Recording Texting 4. Top Mobile Categories by Growth in audience (000) Health Information 7,695 +134% 18,491 15,221 +87% Online Retail 28,537 6,250 Men's Magazine Content +82% 11,356 Electronic Payment 13,056 +80% 23,460 Gaming Information +77% 11,794 Job Listings +74% 20.570 General Reference +74% 34.859 Classifieds 16,971 +72% Auction Sites 13,908 +70% 23,675 9,803 Kids/Family Entertainment +89% 16,593 December 2010 December 2011 5. Share of Connected Device Traffic in the U.S 5.2% Other Tablet 91.8% Mobile 2.5% Mobile Device 5% Classic Web 8.2% TechAhead COMSCORE. http://www.techaheadcorp.com Credits being given to comScore - US Digital Future in Focus 2012 Mobile Trends in USA 1. Smartphone adoption reaches more than 40% mobile Americans Smartphones account for the majority of new mobile device Android surpasses acquisitions for the first RIM to lead time July 2011 Smartphone penetration reaches 2 in 5 mobile users/ Majority of mobile December 2011 smartphone market January 2011 phone owners use mobile media September 2011 2. More than 400 smartphone devices available in the U.S. market 16% 4.7% 29.6% >75% 47.3% 3. Top Mobile Activities 35.3% 41% social networking аccess email 47.6% 47.5% use mobile applications Use mobile browser 75% 25% Video Recording Texting 4. Top Mobile Categories by Growth in audience (000) Health Information 7,695 +134% 18,491 15,221 +87% Online Retail 28,537 6,250 Men's Magazine Content +82% 11,356 Electronic Payment 13,056 +80% 23,460 Gaming Information +77% 11,794 Job Listings +74% 20.570 General Reference +74% 34.859 Classifieds 16,971 +72% Auction Sites 13,908 +70% 23,675 9,803 Kids/Family Entertainment +89% 16,593 December 2010 December 2011 5. Share of Connected Device Traffic in the U.S 5.2% Other Tablet 91.8% Mobile 2.5% Mobile Device 5% Classic Web 8.2% TechAhead COMSCORE. http://www.techaheadcorp.com Credits being given to comScore - US Digital Future in Focus 2012

Mobile Trends in USA for 2012

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