It’s no secret that smartphones are in the hands of the majority of consumers today. Couple that with 3G/4G mobile network speeds and it’s no wonder you’ve seen an increase in mobile devices accessing your website. Gone are the days when people wait to get home to search the Internet from their desktop computer. They do so anytime, anywhere from their smart phones; checking product reviews, comparing prices and even purchasing. If your website was built using proper web standards, you may notice that it renders fairly well on a smart phone or tablet. Creating a mobile optimized website will allow your consumers to find the content they want within a few easy clicks and load each page quickly without putting a strain on their mobile data plan.